MAS Holdings, Sri Lanka started amanté in 2008. MAS manufactures and distributes the lingerie brands ‘amanté’, ‘Ultimo’ and ‘every dé by amanté’ to wholesaler and retailer.
RRVL will collaborate and partner with MAS to utilize its capabilities from designing to production and to ensure sustainable manufacturing and innovation.
The final acquisition amount is not yet disclosed. RRVL is proud to add the high quality, design-led fashion and lifestyle brand ‘amante’ to its portfolio, said Isha Ambani, Director, Reliance Retail Ventures.
MAS sells its premium products through stores and multi-brand outlets. The brand also operates e-commerce channels in India and Sri Lanka.
Reliance Retail acquired stocks of amanté to maximize its capacity and outreach. Reliance believes that superior quality products of amanté will satisfy its customers and will ensure value proposition.
MAS is a well-known product designer and manufacturer and operates some of the iconic global brands in the segment. Brands like ‘amanté’, ‘Ultimo’ and ‘every dé by amanté is a valuable addition to RRVL’s portfolio.
The acquisition will benefit both parties, amanté would benefit from Reliance’s scale and retail expertise. The acquisition will not impact brand or employee stability. They will benefit from the wide outreach of RRVL.
Reliance Retail Ventures Limited led by Isha Ambani acquired 52% of stakes in designer labels of Ritu Kumar and 40% of stakes in Manish Malhotra.
Reliance Retail Ventures Limited bought a majority stake in Ritu Kumar’s popular designer labels to expand its presence in the fast-expanding luxury designer market.
Earlier Reliance bought a 40 per cent stake in a fashion house run by Manish Malhotra, one of the most popular fashion designers in India.
Reliance Retail Ventures Limited has Isha Ambani as director, In her leadership, the company is expanding its presence exponentially. Reliance is determined to offer the best and enhancing choices to the customers.
The addition of high quality, design-led fashion and lifestyle brand amanté will add value to the company’s portfolio.
MAS is a leading and renowned product designer and manufacturer for some of the iconic global brands in the segment. RRVL and MAS collaborated with one goal to provide world-class product quality and greater choices in the segment for consumers in India and Sri Lanka.