Nostalgic-themed merchandise collection featuring Mickey Mouse, Chip ‘n’ Dale, Dumbo, and more in stores
India, September 20th, 2023 – It’s time to grab your fave drink, with your fave pals! Starbucks is joining hands with The Walt Disney Company Southeast Asia to create a unique Starbucks Experience with a new range of Disney-inspired merchandise set to inspire a sense of shared nostalgia and happy memories that all ages will love.
Starring fan-favorite Disney characters such as Mickey and Friends, Chip ‘n Dale, Dumbo, Starbucks “Relive the Magic Together” series features a Starbucks-exclusive range of merchandise with charming character art and vintage vibes. Beginning September 19 for a limited time, the nostalgic collection will be launched in select stores across India, blending Disney’s timeless storytelling with Starbucks iconic third-place experience to evoke a sense of familiarity, belonging, and warmth.
Sharing his thoughts on the partnership, Sushant Dash, CEO, TATA Starbucks said, “Starbucks carries a global legacy of celebrating humanity, nurturing creativity, and spreading joy. Over a decade ago, Tata Starbucks ventured into the Indian market with the commitment to curate unique experiences that transcend the simple act of enjoying a cup of coffee, fostering connections that last a lifetime.”
“Starbucks collaboration with an iconic brand like Disney to launch the ‘Relive the Magic Together’ merchandise, aligns with our mission of enhancing human connections through elements of fun and imagination. Disney’s timeless tales and cherished characters have etched indelible memories in people’s lives, and our collection aims to bring friends and families together to share their most cherished Disney moments. This collection is designed to resonate with fans of all generations, potentially extending our signature Starbucks experience to an even broader audience.”
A cozy collection full of joy and warmth
Extending beyond the screen, Starbucks “Relive the Magic Together” merchandise collection consists of 12 different drinkware designs. The drinkware range features mugs, cold cups, and tumblers – perfect for those looking to enjoy their favorite Starbucks beverage, at work or at home. All items in the collection feature playful Disney-themed artwork, with a familiar Starbucks twist!
Fans and customers can look forward to reliving the magic together beginning September 19, 2023. Starting from INR 2050, the new themed collection will be available at select Starbucks® stores across India, while supplies last.