Delhi; June 6, 2025: The Royal Enfield Social Mission’s film ‘Royal Enfield x EKA for Looms of Ladakh’ has been awarded Bronze in Films for Good – Corporate Purpose & Social Responsibility category at Good Ads Matter Awards 2025.
The film showcases a powerful visual narrative that honours the women weavers of Ladakh and their role in shaping local economies through indigenous craft. Directed by Akshay Sharma, the film forms part of the Social Mission’s ongoing efforts to build long-term, community-led impact across the Himalayan region.
The ‘Go North’ collection of The Himalayan Knot, designed by EKÁ for Looms of Ladakh, integrates traditional sheep wool practices with heritage-inspired hues and fresh silhouettes. Looms of Ladakh is a herder-artisan-led fashion brand of 450+ women member-owners, working to safeguard the textile traditions of Ladakh through sustainable practices and contemporary design.
The Himalayan Knot is Royal Enfield Social Mission’s pastoral land and heritage textile conservation programme in the Himalayas. It explores the region through sustainable craftsmanship, spotlighting indigenous textile practices and connecting design houses with local artisanal hands.
This recognition reinforces Royal Enfield Social Mission’s commitment to using storytelling as a key catalyst for cultural preservation, climate resilience, and community empowerment across the Himalayas.
Royal Enfield’s Social Mission is to empower over 100 Himalayan communities to become resilient in the face of climate change. The endeavour is also to encourage riders to ‘Leave every place better’ and catalyse a movement of one million riders to explore sustainably, regenerating the landscapes they ride through.
Watch the film here.
