Gurgaon, June 9, 2025: In a significant move marking its transition from digital-first fashion to physical retail, contemporary lifestyle label Sam & Marshall has officially launched its first in-store presence at MINK, a curated concept store newly opened at Ireo Grand View Tower, Golf Course Extension Road, Gurgaon.
MINK brings together a handpicked selection of homegrown fashion and design labels, offering a discovery-led experience for modern consumers. Sam & Marshall’s debut within this space is not only a strategic retail expansion, but also a natural evolution of the brand’s vision to bring craftsmanship, culture, and modular menswear to a more immersive, tactile format.
The in-store launch features a refined curation of the brand’s most celebrated collections including heritage-inspired designs, adaptable separates, and symbolically rich pieces rooted in Indian storytelling. Each garment reflects the brand’s signature ethos of quiet luxury, versatility, and design integrity, making it a strong addition to a new kind of Indian menswear conversation.
Founder & CEO Abdus Samad describes the retail entry as a deliberate and values-aligned step. “We’ve always seen Sam & Marshall as more than a digital brand, it’s a design voice. With MINK, we’re entering a space that mirrors our aesthetic and intent. It’s not just a store; it’s a platform to express our philosophy in a more sensory and personal way.”
Sam & Marshall’s foray into physical retail aligns with a broader shift in India’s premium fashion landscape, where consumers are gravitating toward curated, experiential spaces that go beyond traditional commerce. This move places the brand among a new generation of homegrown labels redefining the way Indian luxury is experienced and engaged with
