The impact of Stress is not only on the mind but also on our skin. We generally ignore caring our skin amidst our work pressure. This will result in dull and dry skin. ITC Fiama Gel Bars become the solution to this problem as they are made up of goodness of natural ingredients.

Fiama’s new brand ambassador is a young and gracious actress Sara Ali Khan. The television commercial portrays the actress indulging in a fun bath with moisturizing gel bars. She expresses her delighted feeling towards the gel bar. She expresses that the product personifies vibrancy and fun. She feels that a bath with Fiama Gel Bar gives relaxation and unwinds the stress.

The TVC showcases the element of joy and positivity. It uplifts the mood and gives a fresh vibe. The advertisement narrates how fatigue the body, skin, and mind become after a tiring day. Sara is also able to hear the voice of her skin complaining about the stress it undergoes. A bath with the Fiama Gel Bar enriches her skin, softens and moisturizes her body.

Namitha Roy Ghose, director of the advertisement expressed that it was another great experience being a part of Fiama. They love the youthfulness and vitality of the brand. She feels pleasure to work with the beautiful Sara again and cherish the opportunity to encounter her unique vivacity. The Executive Creative Director, Pallavi Chakravarti said that they created a campaign on Fiama Gel Bars which portrays the distress of the skin of Sara after the bath with the Gel Bar. The entire team was happy working with the Fiama Gel Bars and they were able to produce a fresh advertisement with the stunning actress Sara.


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