14th May 2025, India: India’s OG YouTuber, Beauty Content Creator and Founder of Impulse Coffees Sarah Sarosh is all set to make her red carpet debut at the Cannes Film Festival this year, representing the evolving space of Indian beauty creators who have built strong communities around trust, storytelling, and purpose. With a following of 1.8M + across social media, Sarah’s work as a content creator has steadily expanded into entrepreneurship, reflecting her journey.
As the official media partner of the Cannes Film Festival, Brut will be taking Sarah to Cannes, spotlighting her as a creator and entrepreneur who embodies the new wave of digital-first voices shaping culture and community on a global stage.
Sarah shares her enthusiasm saying, “I’m beyond excited to attend the Cannes Film Festival for the first time! I started creating videos from my childhood bedroom at 17, and every year, I’d recreate celebrity makeup looks from Cannes just to be part of the moment in my own way. To now be doing my own makeup and walking the red carpet at the same festival I once admired from afar feels surreal. I’m also incredibly proud to be here with my brand, Impulse Coffees, as we prepare to go global with international shipping. It feels like a celebration, not just of my journey, but of how powerful the creator economy and creator-led brands will be in the future.”
In 2021, Sarah launched Impulse Coffees, a passion project turned business venture that reflects her obsession with taste, wellness, and community. Built around clean coffee blends for a younger, health-conscious audience, the brand quickly gained a loyal following, becoming a favorite among Gen Z and millennial coffee lovers. What sets Impulse apart is not just its formulations, but the storytelling behind each collection, often inspired by Sarah’s personal journey with stress, productivity, and self-care. Earlier this year, she also partnered with PAC Cosmetics to launch the PAC X Sarah: Beyond Dreams Collection, a makeup line rooted in authenticity and everyday confidence. In 2024, Sarah was featured in Forbes India’s Top 100 Digital Stars, recognizing her influence in the lifestyle and wellness space.
“For someone who started by filming tutorials in her room, Cannes feels like a long way from where it began. But it’s also proof that stories rooted in honesty and lived experience can travel far,” says Sarah Sarosh; beauty and lifestyle Influencer and Founder of Impulse Coffees.
Sarah’s content, which began with skin care and beauty, has always focused on making people feel seen, whether through beauty tips that work or conversations around body positivity and embracing her real skin. Her work now bridges content and commerce, with every product and partnership reflecting that same ethos. Cannes marks not just a red carpet moment, but a global stage for creators who lead with impact.
