SBI General, one of India’s largest General Insurance firms, has initiated an insurance awareness campaign in Namsai, Arunachal Pradesh, to improve insurance literacy among the residents.
PC Kandpal, MD & CEO, SBI General Insurance (virtually); Shri RK Sharma, Deputy Commissioner, Namsai District; and Shefali Khalsa, Head – Brand & Corporate Communications, SBI General Insurance, spoke at the occasion.
SBI General has taken the lead as a lead insurer in the IRDAI-recommended campaign to raise insurance awareness is chosen and indicated regions. Namsai in Arunachal Pradesh is the second least populous area, with 95950 people and a literacy rate of 54.24 per cent.
Recognizing that the region’s understanding of financial planning and insurance may be improved, SBI General intends to raise awareness and promote insurance penetration in Namsai through activities at various local touchpoints. The year-long awareness campaign will take a four-pronged strategy.
The campaign, which began with an introductory session, will be followed by various activities such as nukkad natak, school contact programmes, engagement programmes in mandis/panchayats, and many others.
“SBI General is pleased to take up the initiative to increase insurance knowledge in Namsai, the 18th district of Arunachal Pradesh,” stated PC Kandpal, MD & CEO of SBI General Insurance. We began this insurance awareness campaign in Ri-bhoi, Meghalaya, and with the success of the events, we are excited to host the launch event and kick-start similar activities in Namsai.
“Our objective is to guarantee that every household in the region is informed about the benefits of ‘insurance,’ as well as the need of planning for a secure future. SBI General Insurance will continue to assist nation development and insurance penetration via such initiatives,” Kandpal stated.
Namsai dignitaries and local residents attended the Insurance Awareness launch event in Namsai. SBI General Insurance is a general insurance joint venture. The State Bank of India (SBI) is India’s largest state-owned banking and financial services firm.
The firm provides a diverse variety of insurance products and services in retail and commercial markets. Personal injury, home, health, travel, and auto insurance are among its retail offerings, while aviation, marine, fire, liability insurance, engineering, and construction are among its business offerings.
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