Bhubaneswar, 21st July 2026: As Odisha prepares to welcome the festive season, from Nuakhai and Ganesh Puja to Durga Puja, Lakshmi Puja and Diwali, Senco Gold & Diamonds marked the beginning of the celebrations with the grand launch of its flagship Janpath store in Bhubaneswar, inaugurated by actor Rakul Preet Singh. The occasion brought together festive glamour, timeless craftsmanship and contemporary design, offering customers an early glimpse into the season’s most coveted jewellery trends, from statement natural diamond creations for weddings and celebrations to lightweight gold designs for festive dressing, gifting and everyday elegance.
Located opposite Rama Devi Women’s College in Saheed Nagar, the approximately 6,500 sq. ft. flagship store has been designed as an immersive jewellery destination, bringing together Senco’s extensive portfolio across gold, diamonds, platinum under one roof. Reflecting the evolving aspirations of customers in Odisha, the showroom showcases everything from heirloom-worthy bridal jewellery and statement occasion wear to versatile contemporary pieces that seamlessly transition from festive celebrations to everyday life.
The grand launch celebrations began with a red carpet welcome for Rakul Preet Singh, (alongside Suvankar Sen, MD & CEO, Senco Gold & Diamonds,) who was/were greeted by enthusiastic customers and fans as she/they arrived at the venue. The actor interacted with attendees during a special stage engagement outside the store before officially inaugurating the showroom and joining the festivities inside.
Adding to the celebrations, Rakul presented 1-gram gold pendants to ten lucky draw winners who had shopped at the Bhubaneswar store over the past month, making the occasion even more memorable for Senco customers.
Speaking on the occasion, Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “The launch of our Janpath store marks an important milestone in our journey in Odisha, a market that has always shared a special relationship with Senco. As we enter the festive season, we are delighted to offer customers in Bhubaneswar a destination that brings together exceptional craftsmanship, thoughtful design and an extensive range of jewellery for every celebration and milestone. We are equally delighted to welcome Rakul Preet Singh as we begin this exciting new chapter.”
Speaking about the occasion, Ms. Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds, said, “The festive season is one of the most meaningful periods for jewellery, as customers celebrate traditions, family moments and new beginnings. Our Janpath store reflects the evolving aspirations of customers in Odisha, offering designs that move effortlessly between everyday elegance and significant celebrations. We are delighted to mark this grand launch alongside Rakul Preet Singh and our customers in Bhubaneswar.”
The Janpath store showcases an extensive range of handcrafted jewellery across gold, diamonds and platinum. Customers can explore everything from elaborate bridal jewellery and statement diamond creations to lightweight everyday designs from Everlite, alongside contemporary collections that cater to evolving lifestyles and occasions. With thoughtfully designed spaces and personalised customer service, the store offers an elevated retail experience for customers looking for everything from festive purchases and gifting to wedding shopping and milestone celebrations.
Store Address
Senco Gold & Diamonds
B59, Opposite Rama Devi Women’s College,
Saheed Nagar, Bhubaneswar, Odisha 751007
Store Timings: 11:00 AM to 8:30 PM
About Senco Gold & Diamonds:
Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a rich legacy spanning over 85 years and is the largest jewellery retailer in Eastern India by number of showrooms. The brand has been recognised as the 2nd Most Trusted Jewellery Brand by TRA for the fourth consecutive year and was also ranked among the Most Desired Jewellery Brands by TRA in 2024, outperforming several industry peers.
Senco’s trailing twelve-month sales reached approximately ₹6,800 crore, demonstrating consistent year-on-year growth and reinforcing the brand’s strong market positioning. In October 2025, Senco Gold & Diamonds recorded its highest-ever retail sales of over ₹1,700 crore, registering a robust 56% YoY growth compared to October 2024. This performance included 60% YoY value growth in gold and 32% YoY value growth in diamonds. In terms of volume, the brand achieved 4% growth in gold, 5% growth in diamonds, and 8% growth in silver.
Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences.
Senco offers an extensive portfolio of jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones. With a catalogue of over 156,000 gold jewellery designs and 86,000 diamond jewellery designs, the brand presents a wide range of handcrafted creations. Most designs are developed in-house by Senco’s design team, working closely with skilled local karigars in Kolkata and across India, blending traditional craftsmanship with contemporary aesthetics.
