Shemaroo Entertainment, a pacesetter within the M&E space, announced the launch of a fresh Free-To-Air Hindi GEC, ‘Shemaroo Umang’. The new channel expands Shemaroo’s presence within the published business adding to its existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana.
Shemaroo Umang is currently available on DD Free Dish, and various MSOs and may be available on all major DTH and cable networks.
Shemaroo has always stayed a step ahead in understanding the heartbeat of the audiences and with its new women-centric channel, Shemaroo Umang, the company are visiting be catering to their entertainment and aspirational needs. Shemaroo Umang will offer advertisers and kinds a replacement audience to reach out across the Hindi-speaking market.
“We have attained massive success with our existing channel slates and are excited to declare the launch of our new Hindi GEC ‘Shemaroo Umang’. We are committed to being a pacesetter within the Indian industry and building our position within the market with the new launch”- commented Hiren Gada(CEO) of Shemaroo Entertainment
Sandeep Gupta(COO) Broadcasting Business, Shemaroo Entertainment added, “The launch of Shemaroo Umang is another breakthrough for us because it strengthens our presence within the published space. We are sure that the audiences will love our curated collection of a variety of the foremost admired shows and Shemaroo Umang also will soon emerge as a household name kind of like Shemaroo TV and Shemaroo MarathiBana.”
The channel also is going to be available on Shemaroo’s OTT platform ShemarooMe. Shemaroo has always aimed at bringing smiles to millions of Indians around the globe, irrespective of the language they speak. Having started as one of India’s first book circulating libraries way back in 1962, we continue to innovate even today to bring a wholesome dose of entertainment across various genres using the latest forms of pathbreaking technology.
Our goal is not just to stay in sync with the times but to innovate ways to create new mediums of delivering fun to all our viewers.
Currently, the brand has a collection of more than 3700 movie titles in multiple Indian languages and offers services to customers in more than 30 countries, including the US, UK, Singapore, UAE, and Australia.
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