launches ‘AtmaNirbhar’ store on homepage


E-commerce platform has launched the ‘AtmaNirbhar’ store on its homepage offering products that are ‘Made in India’ across categories including jewellery & watches, fashion, footwear, home & kitchen, groceries, beauty, electronics and appliances and many more.

Shopclues is adding ‘Made in India’ badges on products that have been produced in the country across categories such as fashion, footwear, jewellery, watches among others. The initiative is to support the Indian Prime Minister’s ‘Vocal for Local’ message to the nation urging Indians to be self-reliant, a vision towards ‘Atmanirbhar Bharat’ and buy products that are domestically manufactured and sourced, with a ‘Made in India’ badge on the product images.

This new online platform to promote and support domestically manufactured products will not only encourage more indigenous brands to flourish and grow but also help to reopen of MSME sellers while they continue to work behind the scenes to ensure efficient operations of the marketplace post lockdown.

The ‘Made in India’ badge on each local product will give distinct visibility to the product helping customers to easily identify and pick out these products.
Local brands interested in being part of ShopClues’ are welcomed to onboard as a seller and become a part of their seller community. Any brand or vendor with proof of manufacturing in India can avail the badge in three-to-four working days.

Shopclues currently has over 2500 sellers falling under ‘Made in India’ initiative and over 1 lakh products in this section. Some of the Indian brands on the platform include Digimate, Khadi, Pause, Clymb, Darkpyro, Ikall, Sukkhi, and Patanjali among others.

As said by Shopclues Chief Executive Officer Sanjay Sethi, they have tagged about one lakh product in the ‘Atmanirbhar’ Store and this accounts for roughly 40 percent of the total brands sold on ShopClues. They are amplifying the ‘Vocal for Local’ campaign by actively marketing their ‘Atmanirbhar’ store and ‘Made in India’ badges. ‘Made in India’ badge is currently live on the mobile and desktop sites, and will be extended to app users soon.


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