Shoppers Stop is all set to celebrate the glory of Durga Pujo


Unveils their new campaign ‘Sajer Utsav’, highlighting Pujo’s recognition as an Intangible Cultural Heritage of Humanity by UNESCO 

Kolkata, 20th September 2023 Shoppers Stop is all set to make Durga Pujo celebrations special this year with their latest campaign and beautifully decked-up stores. 

Shoppers Stop unveiled its latest campaign, Saajer Utsav highlighting Pujo’s recognition as an Intangible Cultural Heritage of Humanity by UNESCO in 2021. This recognition is indeed an honour for the people working to make pujo a joyous and successful festival.

Pujo, one of the most significant festivals holds a special place in the hearts of millions. This is the time every inch of the city bursts with jubilant vibes representing the perfect spirit of togetherness and pride. Every person starts preparing well in advance, putting in all the extra effort, to make the festival a perfect joyous celebration, attracting millions of spectators from across the globe. 

Shoppers Stop, Pujo campaign acknowledges the remarkable contributions made by every person to make this celebration grand. Saajer Utsav aims to showcase the efforts by the people who make this celebration grand,  whether those creating magnificent pandals or embellishing their homes, playing the dhak, or prepping up for the yummy poojo delicacies, all in the pursuit of making Durga Pujo an awe-inspiring experience for everyone. 

That’s not all, Shoppers Stop is all prepped up to make Poojo special, with its stores decked up like a Pujo pandal, lots of events and entertainment in stores, an array of exclusive and festive collections of trendy fashionwear, beauty, free makeovers, great deals and a lot more. Their personal shoppers are always ready to make your pujo shopping special. It’s not just a shopping spree; it’s a top-notch makeover and shopping experience. 

Shwetal Basu, Customer Care Associate and Chief of Marketing & Communication at Shoppers Stop, shared her sentiments regarding this campaign, saying, “This campaign holds a special place in my heart, as Pujo has always held great significance for me. We are all set to give an enhanced shopping experience to our customers.  Our stores and windows are adorned with traditional flowers and radiant lights, immersing our customers in the true essence of Pujo. With this campaign, we extend our heartfelt gratitude to all those who contribute to making this festival a visually stunning and joyous celebration.”

As the entire city is getting ready to celebrate the festival, Shoppers Stop is also gearing up to ensure the residents look their festive best. 

Saajer Utsav promises to be a celebration like no other, creating unforgettable memories and moments to cherish. Join us at Shoppers Stop and be a part of this grand Pujo celebration. 

Campaign Video-
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