~With real life beauty journeys of 10 Influencers~
Mumbai, 20th October 2021: India’s leading fashion and beauty destination, Shoppers Stop enters the second phase of its iconic beauty festival Showstoppers with a clutter-breaking campaign, My #ShowstopperMoment. The campaign celebrates the moment women discovered and unapologetically defined their beauty. In yet another empowering campaign, Shoppers Stop is encouraging women to embrace themselves, gracefully accept their flaws and celebrate the moment they fell in love with themselves. It is a tribute to a woman who is confident in her own skin with an uninhibited approach as she moves forward in life.
We all define beauty in a certain way and hold a specific perception of it. This belief is largely influenced by society, peer pressure, and what we hear around us. Today, there is a need to evolve by breaking the age-old perceptions around beauty. To bring about such discussions, the brand has roped-in 10 well-known influencers to tell short stories of how they not only battled various beauty issues right from skin problems to stigmatization, but overcame them to eventually redefine their version of beauty that created their Showstopper moment.
Well known influencers like Aanam C, Debasree, Prableen Kaur Bhomrah, Anmol Rodriguez, Toshadauma, Prarthana Jagan, and others have narrated their intriguing Showstopper moments of how they discovered and re-discovered themselves. The videos created by them show that beauty is self-defined and does not conform to the stereotypes set by society. With intriguing narratives and inspiring stories, these influencers are all set to educate the audience on how they unearthed their ‘showstopper moment’. Their tales will inspire you to take the leap of faith and love yourself!
As part of their big beauty festival, Shoppers Stop has created multiple new-age experiences like livestream shopping and distinguished AR filter that teaches users to create trending looks through a step-by-step process. The beauty festival is a melting pot of User Generated Creativity, Trends, and Brand Led Edutainment with masterclasses by partner brands, exclusive offers on the best in beauty, expert-led consultations, personalized beauty kits and more.
Check out all the beauty re-defining stories and discover your own showstopper moment! Stay tuned to @shoppers_stop’s Instagram page for a lot more updates!