Delhi, India – March 16, 2026: SHREE, a women’s fashion brand, has launched a new campaign, “Main Shree Hoon,” as part of the communication for its Summer Collection. The campaign is an expression of the brand’s association with the everyday lives of the modern Indian woman, who wears many hats and does so with a lot of confidence and individuality. The campaign theme song emphasizes the unique identity of every woman and her pride in being herself.
This Summer Collection has been Developed with careful attention to seasonal comfort. The collection features the use of skin-friendly fabrics to provide the wearer with the best possible air circulation and moisture absorption. Introducing light silhouettes to provide the wearer with the flexibility of movement along with the current fashion quotient.
The campaign features a theme song that represents the confidence and personality that SHREE women are known for. The digital film focuses women in different situations which represents the different identities that a woman can possess. The campaign is live across SHREE’s social media platforms as part of the brand’s summer collection communication.
Speaking on the campaign, Sandeep Kapoor, CMD, SHR Lifestyles, said:
“The idea behind ‘Main Shree Hoon’ was conceptualized based on observing the way women go about their lives with many responsibilities but still move forward with confidence. The idea was to create a message that not only acknowledges their strength but also helps them take pride in who they are. For us, it is a small tribute to the individuality of women.”
With this Summer Collection, SHREE continues to offer clothing that not only provides comfort for the modern Indian woman but also represents the evolving style and confidence that the modern Indian woman embodies. The brand, with the ‘Main Shree Hoon’ campaign, also represents how fashion can become a form of expression for women as they go about their daily lives.
