India, January 25th, 2023: Smytten is launching a one-of-its-kind creator community program called Smytten Stars. With the program, Smytten aims to create a community of top-notch content creators who get early access to the latest trends and try newly launched products before anyone else! The main focus of the program is Mutual Growth and it is designed to make the community feel valued and rewarded for their efforts, attention to detail and stellar content.
The vision for ‘Smytten Stars’ is to build a community of top influencers who will work with Smytten and be available to collaborate with our partner brands and help them get first-hand authentic product feedback.
“This has been in the works for a while now as the team spent months crafting a detail-oriented program for a mutually beneficial partnership. The idea is to explore the magical possibilities of when the creator community joins hands with a brand like ours that truly cares about holistic growth. From exclusive perks to experiential events and more, this truly is a one-of-a-kind experience for anyone with a knack for being in front of the camera!” says Swagata Sarangi, co-founder of Smytten.
The programe currently holds 50 (micro and mega) influencers from different walks of genres like beauty, wellness, travel & lifestyle. The aim is to expand the community and onboard 2x creators in the next 2 months. The roster has creators from almost all parts of India thereby catering to audiences from all corners. Smytten will provide the onboarded creators with the tools, information and guidance that they require to grow and improve their content game.
Since the beginning, Smytten has ensured that the creators are appreciated for their uniqueness. After multiple informal discussions with already onboarded 50 micro and mega influencers, they have planned the program in a way that ensures the Stars get a tailored experience throughout their journey with Smytten.
“I’ve collaborated with Smytten for many campaigns, and it’s always been a great experience.” says an onboarded Smytten Star, 𝒁𝒊𝒏𝒊𝒆 𝑺𝒂𝒏𝒈𝒉𝒗𝒊. “I’m super excited to start this journey with Smytten, and I feel like it’s a great opportunity that’ll help me advance my career as a creator” she adds.
The program also includes exciting and relevant benefits for the Stars. Along with paid collaborations, the Stars will also receive exclusive perks and rewards like software access for editing, exclusive discounts and credits, access to new launches, masterclasses to help them up their content game, makeover opportunities, and getaway packages.
Smytten is India’s largest tech-enabled D2C product trial and discovery platform. Launched by ex-Unilever and Google executives Siddhartha Nangia and Swagata Sarangi, respectively, Smytten is enhancing the way India’s online consumers discover, interact with, and try consumer products and services. It hosts 1000+ brand partners on its platform across lifestyle categories, ranging from fragrances, beauty & makeup, male grooming, food & beverages, baby & mother care, and health & wellness, and offers product samples to consumers across these categories to help them make the right purchase decisions. It also provides its brand partners with a suite of services, data & insights needed for scaling up customer acquisition, product development & channel expansion.