Mumbai, September 2026 – Snob Vodka is now officially available in Delhi, and in Mumbai from 16th August onwards – bringing with it a fresh perspective on what modern luxury drinking culture can look and feel like. Positioned at the intersection of premium craftsmanship, and socially expressive living, Snob is not just another vodka label entering the market – it’s a brand built for a new generation that values quality with personality.
At a time when consumers are becoming more selective about what they drink, wear, listen to, and associate with, Snob arrives as a lifestyle-led vodka brand that understands culture just as much as it understands craftsmanship. But behind the striking red label and sharp visual identity lies a deeper idea – one that inspired the very creation of the brand.
The founders of Snob, Pranav and Tushar Mehra, identified a clear gap in the market between legacy luxury vodka brands and newer youth-focused alcohol labels. While many traditional premium vodkas leaned heavily on heritage, exclusivity, and old-world positioning, they often lacked contemporary cultural relevance. On the other hand, many modern lifestyle-driven brands succeeded visually and socially but compromised on product quality and premium craftsmanship.
Snob was created to bridge that gap. The vision was simple yet ambitious: to build a vodka brand that delivers world-class quality while also feeling culturally current, socially expressive, and deeply connected to modern nightlife. A vodka, people genuinely enjoy drinking, but more importantly, one they identify with.
Snob delivers on craftsmanship and quality as well. Distilled in Sussex, England, Snob Vodka is crafted using high-quality neutral grain spirit and purified water to create a clean, refined, and exceptionally smooth vodka experience. The vodka undergoes a meticulous five-time distillation process designed to remove impurities while preserving balance, texture, and character.
The result is a vodka that feels crisp, polished, and remarkably smooth on the palate. Consumers can expect a clean nose, subtle sweetness, smooth texture, refined finish, crisp mouthfeel, and minimal burn, making Snob versatile enough for both sipping and cocktails. With an ABV of 40%, the vodka is designed to feel elevated without losing approachability.
Speaking about the vision behind the brand, the founders share, “We created Snob because we felt premium vodka had become predictable. We wanted to build something that delivered world-class quality but also had attitude, culture, and personality.” They add,“Snob isn’t just about vodka, it’s about standards. It’s for people who know what they like and aren’t afraid to own it.”
And that idea begins with the name itself, the word “Snob” is intentionally reclaimed and redefined by the brand. Rather than treating it as an insult, Snob embraces it as a celebration of standards, taste, and selectiveness. To the brand, being a “snob” simply means knowing quality when you see it and refusing to settle for average experiences. They believe that “It takes a snob to please a snob.”
A major part of that differentiation comes from the bottle itself. In a category often dominated by cold monochromes, frosted glass, and minimal neutral palettes, Snob’s bold red label was intentionally designed to disrupt shelf spaces and nightlife tables alike. The use of red reinforces the brand’s youthful, confident, and unapologetically premium personality while making the bottle instantly recognizable in retail stores, bars, clubs, and social settings.
Its clean and balanced profile pairs especially well with minimalist serves and nightlife classics including the Skinny Martini, Vodka Soda, Long Island Iced Tea, and Bloody Mary.
Snob Vodka will now be available across Delhi, Mumbai, Goa, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttar Pradesh, and Jammu & Kashmir. Positioned within the premium vodka segment, the brand is expected to retail between approximately ₹1,500 to ₹2,500 depending on state regulations and local taxation norms.
As India’s premium spirits consumer continues to evolve, Snob enters Mumbai and Delhi not simply as another vodka label, but as a reflection of a generation that wants more from the brands they choose.
And in true Snob fashion, settling for average was never really an option.
Factsheet:
Price – ₹1,500 to ₹2,500
Instagram – @snob.vodka
About Mehra Wines
Mehra Wines is a premier Indian importer and creator of elite spirits and beverages, bringing together a curated portfolio of distinctive, world-class brands from across the globe. With a focus on quality, craftsmanship and individuality, Mehra Wines introduces Indian consumers to spirits that go beyond the conventional, spanning premium tequilas, vodkas and gins. Alongside representing acclaimed international names such as El Cristiano Tequila and Cambridge Distillery, Mehra Wines also owns and develops its own portfolio of private-label brands, including Scot’s Choice Whisky, Snob Vodka, 100 Stories Rum and Sir Orrick’s
