Softline bags Kiara Advani as ambassador


Rupa & Co‘s Softline Womenswear has chosen Bollywood actress Kiara Advani as its new brand ambassador. Softline Womenswear belongs to Rupa & Company Limited. 

Softline Womenswear for almost two decades has been the go-to brand for Indian fashionistas looking for wardrobe basics. The actress will be advertising Softline’s womenswear line, which includes Leggings, Palazzos, and Pants, among other products. 

Kiara, as the Newest Softline Girl, perfectly embodies the brand’s image. Softline’s extensive collection of Leggings, Palazzos, and Pants perfectly match her relentless energy, vibrance, and versatility. Ankle length, Churidar, Printed, Shimmer, Capri, and Comfort-Fit Pockets & Winter Leggings are just a few of the types available in contemporary patterns and colors. Pants are also offered in a variety of knitted, Kurti, and western Kurti styles. Palazzos, too, come in a variety of colors and patterns. 

Kiara is a flourishing actress; she was last seen in Shershaah alongside Sidharth Malhotra. The movie is about Captain Vikram Batra who falls in love with Dimple, He rises through the military levels and helps India win the Kargil war. The movie was a super hit among the OTT Platforms. The movie was also the most-watched movie on Amazon Prime after its release. 

She is also the brand ambassador for  Senco Gold & Diamonds, one of India’s top jewelry retailers, and has appointed Bollywood star Kiara Advani as its brand ambassador. She will be advertising the brand’s full gold jewelry collection. Senco Gold & Diamonds also announced their new ‘Now is the Time’ campaign, which stars Kiara. 

Kiara is the brand ambassador of multiple brands, including Colgate, Priyagold. In August 2021, with the release of ad films starring India’s most loved actor, Hrithik Roshan, and B-Town queen, Kiara Advani, Myntra has launched a star-studded promotional campaign. This is part of Myntra’s most recent campaign, which aims to reaffirm the company’s position as “India’s Fashion Expert.” 

In August, Kiara also starred in AU Bank’s ‘Badlaav Humse Hai’ campaign alongside Bollywood’s versatile actor Amir Khan. The campaign is expected to bring about a change in digital banking procedures. Since its foundation, this has been AU bank’s principal campaign for fostering communication – and imaginative undertaking that demonstrates the bank’s love for innovation. 


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