Tata Sampann Spices recently launched a new Campaign, Spice Up your Health. The concept of this campaign is to inform the customers that the natural oils present in their product enriches it with so many health benefits. The advertisement highlights the goodness of using these spices in everyday meals, and also informs the consumers about the crucial role that natural oils have in maintaining the aroma, flavor, color, and most significantly its inherent health benefits.
Tata Sampann believes that the path to a healthy and balanced life is through natural goodness. That’s why all products that come out from Tata Sampann is pure and genuine, be it their dals, besan, or spices. Tata Sampann dals are unpolished, retaining their inherent nutritious value and goodness. Spices are healthful and have their natural oils preserved, offering the cooking an unadulterated aroma and taste. The blended spices are packaged into separate sachets to preserve their fragrance for the final use. Their besan, made with 100% unpolished chana dal, ensures that the consumers always get the strength of pulses even if you eat your favorite deep-fried pakodas. Tata Sampann spices believe in bringing in moments of delight in every meal, which is packed with unique nutritional benefits.
The campaign features the brand ambassador Sanjeev Kapoor providing information on increasing the awareness of the consumers about the importance of consuming spices that retain their natural oils to experience a Rich culinary experience. Chef Sanjeev Kapoor is one of the most celebrated faces of Indian cuisine. He is Chef par excellence, runs a popular Television channel FoodFood, hosted Khana Khazana cookery show on television for over 17 years, author of 150 + best-selling cookbooks and recipient of multiple culinary awards.
Richa Arora, The President of packaged foods, Tata consumer product said that ‘Spice up your Health’ campaign can educate and motivate the consumers to use good quality spices with natural oils intact which will provide them a healthy and happy kitchen experience.
This all-new Campaign TVC conceptualized by Leo Burnett India will be launched in Hindi, Marathi, and Bengali and rolling out to customers through various mediums like print, digital and broadcast. According to Sachin Kamble, National Creative Director, Leo Burnett India. We should have more focus on the quality of the food we eat. Spices have a major part in Indian kitchens, so this campaign hopes to educate the consumers about the importance of quality in spices and choose only the best for themselves.