India’s leading health and wellness FMGC brand, Sri Sri Tattva collaborated with bigbasket, one of the largest online supermarkets in India, for the #YourHealthFirst social campaign. As a part of the campaign, an Ayurveda section has been activated on the bigbasket app with lifestyle tips and products that are powered by Sri Sri Tattva.
The global health and wellness company Sri Sri Tattva was established by committed individuals with years of experience in Ayurvedic Science and Research. Sri Sri Tattva presents a strong commitment to social responsibility and promotes health and wellness to every household. The global brand supports the social welfare and rural projects of the Art of Living foundation. Sri Sri Tattva is one of the leaders in the field of Ayurveda with strong multi-dimensional capabilities.
Bigbasket is one of the best online grocery stores in India that mainly delivers grocery products that are usually available at convenience stores and provides food supplies and home essentials to customers. Bigbasket allows its users to shop for groceries in a relaxed way by providing a wide range of products from fresh vegetables and fruits, seasonings, and spices to packaged products and meat. The online grocery store provides its users with over 18000 products from about 1000 brands that are exclusively handpicked and are available at the lowest possible price.
Through the #YourHealthFirst campaign, Sri Sri Tattva with the help of bigbasket gives focus on educating customers with practical Ayurvedic tips that are simple and effective for personal wellbeing. A wide range of Ayurvedic products would be made available through collaboration that would help customers to change to better physical and mental health. The range of products that would be made available includes stress relief products, immunity booster, and diabetic care products.
The managing director of Sri Sri Tattva, Mr. Arvind Varchaswi commented that “now the customers have become more conscious and aware of their lifestyle and health during the pandemic and people have now started giving equal importance to their mental and physical wellbeing”. He also added that with the partnership with bigbasket, Sri Sri Tattva aims to highlight good health and lifestyle through Ayurveda. Speaking on this, Hari Menon the CEO and co-founder of bigbasket said that collaboration with Sri Sri Tattva would help to make all health and wellness products available at one place for customers.