National, 19th June 2026: As football fans gear up for one of the biggest sporting spectacles of the year, STANshop, the commerce and rewards platform within STAN, has announced the availability of ZEE5 subscriptions at up to 25% off, enabling users to access FIFA coverage at a reduced price.
The offering is aimed at making premium sports content more accessible to football enthusiasts during the FIFA season, at a time when subscription costs across streaming platforms continue to be a key consideration for consumers.
With sports fans increasingly turning to digital platforms to follow live matches, highlights, analysis, and exclusive content, subscription-based streaming services have become an integral part of the viewing experience. However, as platforms continue to revise pricing structures and expand premium offerings, affordability remains an important factor influencing consumer decisions.
Recognising this trend, STANshop is making ZEE5 subscriptions available at a discounted price, allowing users to enjoy FIFA action while benefiting from cost savings. Users can access the offer directly through STANshop and redeem the subscription seamlessly through the platform.
The initiative reflects a broader shift across the digital entertainment ecosystem, where platforms are exploring new ways to deliver greater value to consumers through promotional pricing, bundled offerings, and rewards-led engagement models.
Speaking about the announcement, Mr. Parth Chadha, Co-Founder and CEO, STAN, said: “Major sporting events often drive a significant surge in digital content consumption. Through STANshop, we aim to make premium football content more accessible while helping users derive greater value from their subscriptions. As consumer expectations evolve, affordability and convenience are becoming increasingly important in shaping the digital entertainment experience.”
“For the team behind it, the deal was personal” added Mr. Parth Chadha. “Half the people who built this are the kind of fans who set alarms for the late kickoffs. The Messi camp and the Ronaldo camp here argue about everything, except one: nobody should miss this World Cup because a subscription got too expensive. That’s the reason we chased this deal in the first place.”
This comes at a time when football’s popularity in India continues to grow. According to Nielsen research released ahead of the 2026 FIFA World Cup, football has cemented its position as India’s second-most popular sport among adults, trailing only cricket. As viewership expands, digital platforms are increasingly focusing on accessibility, affordability, and fan-centric experiences to cater to the country’s growing football audience.
