National, 14th June: This Father’s Day, Duroflex, India’s leading sleep and comfort solutions brand, is celebrating the overlooked heroes – ‘dadpreneurs’ – men who are simultaneously founders and fathers. The latest campaign ‘His Rest Matters’ honours the dads for their hustle and their selflessness together, men who juggle startups and strollers, pitches and playdates. Through a series of powerful visual stories and heartfelt narratives, Duroflex’ campaign uncovers the emotional labour of modern fathers, who often sacrifice rest for responsibility.
The integrated campaign brings out authentic stories of modern fathers featuring real life ‘dadpreneurs’ – Shreyans Jain, Founder of Studio Gaffy; Sumeet Guleria, Founder of NXT Meal; Aadesh Pirgal, Founder of N’uru Coffee; Divyang Jain, Founder of Oneball – navigating the beautiful, demanding world of building startups while building families.
Ullas Vijay, Chief Marketing Officer, Duroflex said, “Every father shares the same story of wanting to give their all to their families and dreams but rarely getting the rest they need. At Duroflex, we have always believed that quality sleep is the foundation that allows people to show up fully for what matters most. As the country’s leading voice in sleep science, we aim to open conversations around sleep equity and emotional labour, especially for a generation of millennials who try to be caregivers to all – their young companies and their young children. This campaign is our way of saying: your rest matters too, because your family and your venture both need you at your best.”
The integrated campaign will unfold across platforms, reaffirming Duroflex’s commitment to championing better sleep and holistic wellness for all, especially those who put themselves last on the list.
