Swiss Watch brand Rado launches first TVC with Hrithik Roshan


Dec 10, 2012: Swiss Watch brand Rado, one of the most preferred luxury watch brand in the market launched its first Television Commercial conceptualised by Publicis, Milan with Hrithik Roshan in the lead. Hrithik who has been a brand ambassador of Rado since 2011 has been extensively shooting for this ad in Jaipur. The new TVC shows Hrithik getting out of the bed late and him rushing to a engagement part y of his friend. The advertisement shows his versatility as a actor and shows him jumping across various barriers so as to reach the venue on time. Hrithik displays the new Rado HyperChrome collection and is seen wearing a Rado HyperChrome Automatic Chronograph.

The TVC focuses on the style of the watch and highlights the scratch resistant feature. With this new advertisement meant for Indian market, Rado tries to communicate sophistication, perfection and uncompromising style.

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