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Expert Views


Kantar: rising inflation is a key concern for Indians.

Kantar, the world’s leading analytics and marketing company has just released insights from its 2nd edition of the India union budget survey. This survey...
B2B Influencer Marketing

Traditional B2B marketing is reimagined by influencer marketing

The communication landscape has been disrupted by influencer marketing like never before. However, the mention of the term is eponymous with the business to consumer (B2C)...