In preparation for the upcoming festive season, Flipkart, India’s homegrown e-commerce marketplace, today announced that Home Centre, one of the country’s leading home accessories brands, will strengthen its offerings in the contemporary furniture segment on the platform. With this development, millions of customers across the country will have access to a wide range of modular furniture, home furnishings, home accessories, bed and bath products, and kitchenware.
Flipkart has witnessed a 2X year-on-year increase in furniture demand over the last year, with the majority of new customers coming from tier-3 and beyond cities. Leveraging the platform, Home Centre will be able to reach customers across the country, expanding on its current presence in over 50 cities. Home Centre’s large furniture portfolio, which includes bedroom, living room, and dining room furniture, will help Flipkart’s rapidly expanding product portfolio.
Manish Kumar, Senior Vice President, Flipkart, said of the launch, “Over the last couple of years, there’s been a growing affinity towards purchasing furniture online, and Flipkart has been at the forefront of fulfilling customers’ evolving requirements through a wide selection of quality furniture, deliverable to 100% of all serviceable pin codes.” We are committed to providing the largest selection of high-quality furniture at their fingertips over the upcoming season, as customers desire to renovate their houses. We are thrilled that Home Centre will be delivering its high-quality furniture products to millions of our customers all over the country.
Sitaram Kumar, Chief Executive Officer of Home Centre, commented on the collaboration, saying, “With increasing exposure to the latest trends and a growing inclination towards home decor, people across India continue to seek personal style-forward choices for their furniture that also offer great value for money.” Contemporary collections are in high demand today, particularly in tier 2 and 3 cities, but access is limited. Home Centre aims to fill this void in collaboration with Flipkart’s all-encompassing furniture catalog at affordable price points for customers across the country.”
Flipkart Furniture now offers over 3 lakh furniture items across 50+ categories, and also doorstep delivery and installation services to consumers in 100% of the country’s serviceable pin codes.
Flipkart has also enabled accessibility for customers through inexpensive payment methods such as No Cost EMI, and Debit Card EMI, and value-added services such as insurance, warranty, repair, and maintenance should provide customers with an end-to-end experience. The company is deploying new-age technological solutions, such as the augmented reality-powered Flipkart Camera on the Flipkart App, which allows customers to view the selected furniture in their physical environment and estimate the size and fit of the product, and also understand its aesthetics, before making a purchase decision.