Lifestyle has launched its new Glam up & Style up campaign, to encourage all fashion lovers to upgrade their style with the brand’s latest collection ahead of the seasonal celebrations.
Wunderman Thompson, Bengaluru, conceptualized two quick, snappy, and fun 15-second digital-only films for Lifestyle. Both films have a high festive vibe and showcase the trendy range of season must-haves available at Lifestyle, almost like the trending reels created by fashion influencers around the world.
Lifestyle is one of the few brands that has taken a step forward by creating an advertising video with a jump-cut style video. Inspired by the reel format, the business plans to use the current trending format of a short-form social video to connect with its customers in a new way.
Each video features four stylish ensembles from Lifestyle’s latest collection, with transitions choreographed in simple and fun dance steps. The film’s original upbeat background tune adds to the ambiance, encouraging everyone to groove in style this festive season.
The brand intends to amplify the campaign through multiple celebrities and fashion influencers groove to the film’s upbeat track and recreate the video in their style. With the launch of this campaign, Lifestyle seeks to emphasize the significance of having fun while exploring your options at Lifestyle, becoming the brand of choice this festive season.
“We are happy that this Festive season, our customers can discover Lifestyle’s on-trend fashions through an entertaining film, to flag off a series of celebrations,” says Rohini Haldea, Assistant Vice-President, and Head, Marketing, Lifestyle. This is the first time the company has used a popular social media video format to break through the festive clutter and engage with its customers in a fun and unique way. We are very excited and would want to invite all of our shoppers this season to not only style but also groove in style with Lifestyle.”
Wunderman Thompson, India’s Sr. National Creative Director, Priya Shivakumar, stated. “We’ve all watched reels and enjoyed the seamless transitions, synchronized steps, and great intensity.” We wanted to recreate that scrolling through your phone and stumbling into that reel you just can’t skip moment via the lens of a brand with style at its heart. Lifestyle’s eye-catching new collection also introduces a range of exciting festive looks. With music to dance to and clothes to reel in, Lifestyle aims to make you sway to its beats and recreate your reel moment, providing you various opportunities to glam up and upgrade your style.”