OLX Autos, India’s leading player in the used car segment, has appointed The Glitch, the first digital creative agency under the VMLY&R network, as its agency of record.
After winning the account through a competitive selection process, The Glitch will partner with OLX Autos to create brand awareness and recognition across India through a robust digital strategy. The Glitch is one of the leading creative afencyt in India, it has headquarterd in city Mumbai along with offices in Delhi and Bangalore. The Glitch is high performance workplace that builds digital brands to connect world.
Error; backed by over ten years of experience building digital brands and pushing editorial content; will be responsible for reimagining the online presence of OLX Autos through targeted and engaging content.
Siddharth Agrawal, OLX Autos, marketing and country branch head, said, “We are very pleased and looking forward to having The Glitch on board as our partner. We are committed to building a strong brand position in the digital and social media space and believe that working with The Glitch will help us achieve better engagement with our target audience effectively and efficiently.”
Commenting on the collaboration, Paras Johar, MD North, VMLY&R said, “The OLX Group has a legacy of changing the way Indians buy and sell virtually anything. We are humbled and excited to partner with OLX Autos on their journey to do the same for the used car segment across the country. Thanks to innovative processes and solutions, they have been able to deliver real value to their users since launching in 2009, and we look forward to helping them continue through a unique social media strategy that enables deeper engagement, understanding, and conversation with their audience.
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