Tata is all set to launch its e-commerce app


Tata Group, a $111 billion company, which produces tea and vehicles and operates hotels and airlines, is aiming for a complete makeover through digitization. According to recent reports, the company is developing an all-in-one e-commerce platform for its broad range of consumer goods and services. The prototypes that combine both consumer-oriented brands of the Company and current online properties are ready and the launch is scheduled for end-2020 or early next year. The initiative of Tata comes at a period when Flipkart sponsored by Walmart and Amazon concentrates on India and the company reliance aiming an aggressive and strategic push.

The all-in-one device, which also produces vehicles, air conditioners, smartwatches, and tea, aims to focus on the reach and popularity of the Tata Community. Luxury hotels, flights, transportation providers, insurers, convenience stores, and grocery chains are in place. It has also products such as Tetley and Jaguar Land Rover and Starbucks in India.

The Mumbai based community aims for a major online footprint in a sector where site subscribers have been projected to cross 900 million by 2023 by Cisco Systems Inc. Nearly everybody uses smartphones to view live video, browse, and pay for shopping.

Tata will also aim to unite rivals including Amazon.com Inc., Flipkart of Walmart Inc., and a recent entrant, Reliance Industries Ltd. billionaire Mukesh Ambani, who has announced big India plans. Amazon’s founding firm, Jeff Bezos, has recently spent $6.5 billion in expansion in the world’s second most populated region, collecting more than $20 billion from investors, including Google and Facebook Inc. for its digital services business.

 The individual said Tata Digital CEO of Pratik Pal is responsible for the development of the device. Pal has become a major entrepreneur with three decades of experience with Tata Beratancy Services Ltd. where he has helped develop several of the biggest supermarket stores across the globe, including Walmart, Tesco Plc, Aldi Inc., Goal Corp., Best Buy Co., and Marks & Spencer Group Plc.

Digitization in India is rapidly rising, during the past 6 years, there has been a growth of 90% in terms of digitization. Mckinsey also reported that India will be creating $ 435 billion dollar worth of opportunities by 2025. This massive growth has been eyed by TATA and they expect to become a proficient player supporting India’s growth during digitization journey. The Digitalization Push has now been endorsed by Natarajan Chandrasekaran, Chairman of Tata Sons Pvt, and long-time CEO of TCS.


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