Tata Motors, India’s largest automaker, today unveiled the Safari #Gold, a special edition of their flagship SUV priced at INR 21.89 lakhs. This edition, which is ready for the holiday season and raises the status of the Safari, boasts an exquisite blend of class and high-tech features.
The Safari #Gold edition will be offered in two meticulously created, unique colour combinations that enhance the Safari’s already outstanding look.
The White Gold, which is developed from the premium Frost White colour, creates a beautiful black-and-white contrast. The black roof creates a striking dual-tone effect that catches the eye right away. The gleaming Mont Blanc Marble finish mid pad with subtle golden accents completes the picture, creating an unending atmosphere of peace and luxury.
This Black Gold avatar redefines luxury with its Coffee Bean-inspired exteriors. The Black Gold, with its bright golden highlights on the exteriors, promises to be both bold and gorgeous. With a beautiful blend of Dark Marble finish mid pad and golden flourishes throughout the cabin, the interiors of the Black Gold compliment the exteriors.
Mr. Vivek Srivatsa, Head – Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors, commented on the launch of the Safari #Gold, saying, “In less than five months after its launch, our premium flagship SUV, the new Safari, reached the milestone of its 10,000th rollout and is now among the highest selling SUVs in its segment.” The Safari has gotten a lot of affection from our customers, and we’re excited to introduce the renowned Safari #Gold Edition from Tata Motors in response to their enthusiasm. What better place to introduce this new offering than the IPL. Throughout the second half of the season, the car will be on display in stadiums. We are pleased to present this product in Dubai, and we are convinced that it will attract a large number of buyers throughout the holiday season.”
Mr. Brijesh Patel, Chairman, IPL, remarked of the extended collaboration, “We are looking forward to Tata Motors extending their association for this year’s second leg of the VIVO IPL in Dubai.” We are ecstatic to learn that Tata Motors has picked the IPL to unveil their flagship vehicle, the Safari #Gold Edition. We are confident that the VIVO IPL will be the finest venue for exhibiting this excellent edition of the Safari to all of our Indian and international audiences.
The Safari is based on Land Rover‘s renowned D8 platform, which is derived on the OMEGARC architecture. It’s the ideal blend of style and performance for today’s SUV buyers who demand plush and comfy interiors, unrivalled adaptability, a go-anywhere experience, top-tier safety, and the most cutting-edge connected car technology for a modern, multifaceted lifestyle.