In this Diwali where the population is facing a major threat from the impact of COVID-19, Tata Mutual Funds has brought up a new campaign inspiring people to create new and interesting ideas in these depressing times. People who are forced to keep a distance from each other and the act of curfew have made their lives even more solitude, youngsters who miss their friends and employees who work at remote places possibly in another country cannot come home, especially the elder people or the senior citizens who took the major damage of isolation since because of their age, people like them are affected more than the youngsters.
The campaign launched by the Tata Mutual Funds is an extension of their very popular campaign “Ek Aur SIP Ho Jaaye”. They have created an ad that features old couples talking about a systematic investment plan for their children in which they would have to check the auto-debit in their children’s account from where the money will go to children’s mutual fund account. All of these acts would benefit in the future.
The knowledge of grandparents has been cultivated over time, as they grow old they also learn more and in time will impart a part of their knowledge to the next generation so that the tip imparted would become useful to their children and grandchildren much like the benefit of Mutual Funds Investing. The company itself had great performance throughout the years and still managing to impress people even now as we speak.
Tata Mutual Funds respect the knowledge gained through age and of course staying invested. They purposefully choose grandparents since they are promoting digital investing and digital banking for a long term period, which was commented by M.V.S. Murthy head of marketing, digital, and corporate communication of Tata Asset Management Limited.
The idea of Tata Mutual Funds has inspired many senior citizens to be a part of the campaign so that they can provide a bright future for their grandchildren, since this can be done even if they are separated from their children they have a sense of respect to the organization and its campaign.