Tata Power launches first pan-India promotion campaign


Tata Power has launched its first pan-India digital and print promotion campaign named ‘Solaroof’. The tagline for the campaign is “Kamai Badhaye Dildaar Banaye”. The campaign lays accentuation on the environmental necessities and commercial advantages to inspire consumers to adopt environment-friendly energy solutions.

Conceptualized in a joint effort with Wunderman Thompson India, the campaign video named ‘Dildaar’ promotes the idea of appropriation of solar power at homes, workplaces, institutions, and enterprises as a sustainable and economical answer for their energy needs.

Ravinder Singh, chief – solar rooftop business, Tata Power, said, “As the leading power utility of the country, it is our consistent endeavor to add to protecting the environment through cleaner and greener methods of consuming energy. With ‘Solaroof’, we wish to create awareness around our smart and sustainable solar rooftop arrangements and help customers across nation over to relocate to cost effective and environment friendly energy solutions.”

Tista Sen, regional creative director, Wunderman Thompson, added, “The future begs the question what kind of planet are we leaving behind for our kids. In this setting solar energy and sustainability are what the campaign embraces. Tata Power advocates life that harnesses the energy of the planet in an economical and simple to adopt the way that is also financially viable. A combination of advocacy and a lifelong commitment that will make the brand to resonate across homes in India.”