Bangalore, December 03, 2023: For over four decades, Tata Salt has been a symbol of trust and purity in Indian homes, and now, with even greater conviction, it renews its steadfast dedication to the well-being of its valued consumers. Tata Salt remains committed to delivering high-quality, iodized salt for the wellbeing of each individual.
Positioned as the benchmark for refinement and quality not just in the region but across India, Tata Salt emerged as the most refined among 100 salts nationwide, as validated by a laboratory test. As a leader in the industry, Tata Salt takes pride in its commitment to the wellbeing of the nation.
Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, stated, “As a pioneer of India’s iodization journey, Tata Salt has played a crucial role in the nation’s fight against iodine deficiency. The brand has been at the forefront of the iodization movement in India, tirelessly working towards eradicating iodine-related deficiencies, goitre, cretinism, and related issues. In recent times, there have been discussions around the iodization of salt in India. Tata Salt would like to take this opportunity to emphasize the significance of iodine for mental development, particularly in children. It is established that Iodine deficiency can lead to a decline in IQ points and the natural iodine present in salt often falls short of the right amount prescribed by the Food Safety and Standards Authority of India (FSSAI) standards of 15-30 ppm. Tata Salt guarantees the right amount of iodine, a critical micronutrient for mental development in children. The brand continues to passionately drive the health agenda in the country, providing a reliable source of iodine to millions of households. We would like to assure all our consumers that Tata Salt remains steadfast in its commitment to refinement and quality and operates well within the realm of applicable regulations. ”.
Tata Salt encourages consumers to prioritize their wellbeing by choosing a brand that has stood the test of time and consistently delivered on its promise of trust, purity, and quality.