Tata Sky Binge Partners with Viacom18

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‘Tata Sky Binge’ the latest digital streaming platform from one of India’s leading DTH satellite television providers, which has a subscription cost of Rs. 249 per month. It’s worth mentioning that Binge isn’t Tata Sky’s only subscription service — the firm already has Video On Demand (VOD), a network that enables consumers to browse a large video collection.

The advantage of this is to combine several OTT platforms into a single company with a common payment number, rather than separately subscribing to different networks and discovering alternatives to leverage them. The streaming output is as strong as delivering video channels, jumping up to maximum HD display — and depending on the level of the internet service too.

Tata sky Binge has collaborated with Viacom18 Digital Businesses to carry VOOT Select onboard, and children-focused VOOT Kids for their increasing the user base. The collaboration would complement Tata Sky Binge with shows from Viacom18 and Voot Originals along with the cartoons from Indian and foreign series.

Viacom18 Media PVT. Ltd. is one of the largest growing entertainment networks in India, and a house of popular products delivering multi-platform, intercultural, and diverse brand experiences. In India, Viacom18 describes entertainment by touching people’s lives via its products on the web, digitally, in the shop, and via cinema. Voot Select is the premium SVoD product created by Viacom18 to cater to the progressively connected television audience.

This is a time where children are required to stay inside and there has been a growing demand for content to keep them comfortably occupied at home, the relationship with VOOT Kids would provide children with the ideal place with interesting content for them.

Pallavi Puri, The Chief Commercial and Content Officer, Tata Sky, said, “We’ve continued to extend the Tata Sky Binge catalog of OTT applications that provides the most common and relevant content for the entire family, holding consumer needs at the forefront. The inclusion of VOOT Kids in the current atmosphere would improve the viewing experience with a full library of enjoyable and learning materials. Along with Voot Select, we’ll open the doors to the amazing movie collection of Viacom18, and India’s top TV shows all accessible 24 hours before TV.

The Chief Operating Officer at Viacom18 Digital Ventures, Gourav Rakshit,  said, “With an increased demand for media content, whether it is entertainment through VOOT Pick or fun learning through VOOT Kids, this exciting partnership with Tata Sky Binge would enable us to cater for and reach out to a broader customer base. We are excited to work with a like-minded company that resonates with our philosophies and will help us render content consumption an enriching and entertaining experience for all of our audiences.

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