TCS becomes the Sponsor and Technology Partner

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Tata Consultancy Services (TCS) has partnered with Canada Running Series (CRS) to become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race through November 2026.

This news follows TCS` renewal of its title and technology sponsorship of the TCS New York City Marathon, as well as becoming the new title and technology sponsor of the TCS London Marathon this year.

Soumen Roy, Executive Director and Country Head, TCS Canada, said, “Running a marathon makes you believe that you can accomplish anything.

We can`t wait to channel the spirit of building on belief by enhancing the Toronto Waterfront Marathon experience with innovative technology and trailblazing sustainability initiatives in our local communities.” TCS and CRS aim to modernize marathon running in Canada through a new official race app.

It will offer a firstofitskind environmental impact calculator that will enable runners and spectators to track and offset their environmental impact.

TCS will also partner with CRS to create immersive and mixed racing experiences for all athletes and spectators around the world.

The official race app will provide unlimited live and virtual rider tracking on the same track map and allow spectators to create digital cheering cards to share messages encouragement on social media.

Runners will be able to share a link with friends and family, which will automatically start downloading the app with them selected to follow.

TCS will also donate 32,000 hours of labor to help make the TCS Toronto Waterfront Marathon the most sustainable race in Canada.

CRS’s goal is to achieve Evergreen certification by 2022. When achieved, it will be the only race in Canada to attain this level of environmental certification from the Council of Responsible Sport.

Expanding on this commitment to technology and sustainability, TCS and CRS will be adding two new Charity Partners: Trans Canada Trail and Trees for Life Canada.

Runners will have the opportunity to donate money towards Trans Canada Trails` new AccessNow partnership that is creating accessibility mapping across its more than 28,000 km of National Trails, or Trees for Life`s tree planting projects along the TCS Toronto Waterfront Marathon racecourse.

David Piccini, Minister of the Environment, Conservation and Parks, said, “It is great news that the Toronto Waterfront Marathon will be greener next year.

New tools will help participants to quantify and reduce their environmental impact while getting outside and enjoying the shores of Lake Ontario, and I commend TCS for their commitment to reducing the footprint of this flagship event.”

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