Sleepwell’s digital and creative mandate is won by RepIndia


RepIndia, a leading independent agency, has been appointed as Sleepwell’s mainline agency for Brand Communication for all brands and categories under the Sleepwell brand umbrella.

RepIndia, with its independent nature and Digital 1st approach, emerged as the agency of choice to partner with the brand in an exciting multi-agency pitch.

Sleepwell has entrusted RepIndia with its Creative & Digital portfolios, which will drive its consumer marketing initiatives in both online and offline channels, as part of its new Digital 1st consumer communication strategy. RepIndia will assist the brand’s growth through innovative and disruptive marketing and communication strategies as part of its responsibilities.

Sheelafoam has been the market leader in India for revolutionary Comfort & Sleep technology products for the past five decades, thanks to its consumer-facing brand “Sleepwell.” With 110+ distributors, 5000+ exclusive dealers, a web and omnichannel presence, and 10+ manufacturing units in India, the brand has become a household name for sleep products in every Indian household.

“With the fast-changing nature of Consumer outreach, emerging new business opportunities, and in line with our new strategy of being Digital 1st, we are very interested in partnering with RepIndia and take forward our brand building and communication strategy to all our customer touchpoints,” said Vishal Sharma, head of marketing at Sleepwell.

The Sheela Foam Group has embarked on a mission to redefine the consumer journey of discovery, trial, buying, and post-purchase services in an experiential way led by a Digital transformation. We discovered “RepIndia” to be the perfect match and a partner with the right mindset to assist us in translating our Strategy & Vision into this new reality for our customers. We particularly admire the team’s youthful vigor and fresh, original approach to our business, and we believe that this collaboration will help both companies develop a winning formula for consumers.

“Sleepwell is without a doubt one of the biggest brand success stories of our time,” said Nikhil Kashyap, AVP – strategy and business, RepIndia, on the mandate win. As a result, it is an honour to now be associated with them and to assist in the unfolding and partnership of the next level of consumer experience journey that they have begun.

The team is ecstatic about this big win, and we’re looking forward to using a mix of clutter-breaking strategy and creativity to connect with the audience on a deeper level.”

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