TenderCuts launches new campaign featuring actor Prakash Raj


TenderCuts, meat, and seafood omnichannel company have launched a new ad with actor Prakash Raj to promote their new ‘Good meat‘ product. Always, always, always, always, always, always, always, always, always, always, always, always

Lowe Lintas Bangalore created a multi-film campaign. The campaign’s narrative tries to convey the concept that TenderCuts provides the freshest meats at the most reasonable pricing.

The campaign’s main goal is to raise brand recognition and consideration to encourage people to try the product. The brand’s mission to make the world of honest meat a reality for all is strengthened with the phrase “Achha meat. Sachha meat. Hamesha.”

The campaign comprises three films, each of which highlights a different message from the brand: the first highlights the greatest quality meat products at the most honest pricing, while the second highlights TenderCuts’ ready-to-cook selection.

The third film concentrates on the fact that all items are freshly sliced just after an order is placed, and it consists of the freshest meat that has been freshly marinated. The commercials, which include well-known actor Prakash Raj, bring the Tender pledge to life in a hilarious way.

Prakash Raj, according to Nishanth Chandran, Founder & CEO of TenderCuts, is a fantastic actor who brings the campaign to life with his engaging humor and seasoned acting talents. They strive to always provide the highest quality, real meat through their omni channel presence.

Their consumers can now witness their freshly cut after the order promise come to life thanks to a tech-based QR code that tells them when, where, and by whom the meat was cut.

TenderCuts’ Chief Marketing Officer, Aruna Jathar, stated that they are really happy about the campaign and that they want their consumers to be aware of the Tender guarantee as a result of it.

TenderCuts believes that doing the right thing for the customer is the most important thing. This irrefutable reality is highlighted in their new and extraordinary ad, which revolves around the promise of Good Meat, Genuine Meat, Always!

This campaign will be distributed over social media, TV, and through this collaboration, both the brand and the brand ambassador Prakash Raj are expecting a fruitful partnership.

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