Kentucky Fried Chicken (KFC) has added a new leaf to its menu with a ‘Kentucky Fried Miracle,’ a plant-based fried chicken made especially for KFC restaurants in the United States by Beyond Animal, a developer of plant-based meat alternatives.
Many fast-food restaurants have jumped on the plant-based meat craze in recent years, the latest being KFC, which launched a new plant-based alternative named “Beyond Fried Chicken” to its menu in the United States last week.”It tastes like fried chicken, but it’s made entirely of plants.”
“The goal was obvious from the start: make the world-famous Kentucky Fried Chicken out of plants,” Kevin Hochman, president of KFC U.S., said. “After more than two years, we can now say,’mission accomplished.'”
KFC was the first fast-food chain to offer plant-based chicken.It and Beyond Meat tested the first edition of Beyond Fried Chicken in Atlanta in August 2019 as part of a limited-run test.Kentucky Fried Chicken and Beyond Meat plan to expand the test to a few outlets in Nashville and Charlotte in 2020.That summer, KFC offered a sneak preview of Beyond Fried Chicken at a few Southern California locations.
“We couldn’t be more excited to collaborate with KFC to bring consumers a best-in-class product that not only delivers the great experience consumers expect from this iconic restaurant, but also gives the added advantages of plant-based meat,” said Ethan Brown, Founder and CEO of Beyond Meat.
“We are ecstatic to make it available to people across the country.”Along with KFC, Beyond Meat announced the permanent availability of plant-based Beyond Italian Sausage Crumbles in Pizza Hut Canada outlets across the country.
According to CNBC, the plant-based meat business is expected to reach $23.2 billion by 2024.We reported in January 2021 that Burger King, in collaboration with Unilever’s ‘The Vegetarian Butcher,’ has expanded the Rebel Whopper (plant-based) from its original distribution in 35 countries to Latin America, China, and the Caribbean.
Let’s not forget McDonald’s, which in September of last year established the ‘McPlant’ in the United Kingdom in conjunction with Beyond Meat.
Except for Domino’s, most QSRs in India have been hesitant to introduce plant-based options. It debuted the ‘The Unthinkable Pizza’ in 2020, which is “… Made completely from plant-based proteins, The Unthinkable Pizza is 100 percent vegetarian while maintaining the sensory qualities of chicken.”