On 24th November 2020, the sixth exchange4media Mobile Awards-The Maddies 2020 was conducted virtually. The title “Mobile Market of the Year” was given to the Pepsico India and the title “Agency of the Year” was given to Mindshare. InMobi, Aditya Birla Capital, Flipkart Ads, and Mindshare got the highest number of medals (four gold each) for their impactful mobile marketing campaigns. Team Pumpkin, Pepsico India, Madison Media, and Hashtag Orange have got two gold each. Pokkt, Truecaller, Carat Media, Kinnect, Edelweiss SME Lending, Zivame In Association with Affle’s Rev X Platform, WATConsult, Wavemaker India, BLINK DIGITAL (INDIA), Mahindra Holidays and Resort India, 22 Feet Tribal World, Hashtag Orange, Schbang Digital Solutions, and digital bank by DBS-Performics have won one gold each.
The Maddies 2020 received 400 entries in which 255 were shortlisted by the assessment jury. The final winner took place on 6th November 2020. Md and CEO of Vodafone Idea, Ravinder Takkar is the jury chair for this year. Arjun Ravi Kolady, Head of Sales-India, Spotify, Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player; Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz General Insurance; Debomista Majumder, Head of Marketing, PR, CRM, Porsche India, Skoda Volkswagen Group; Deepika Warrier, Chief Marketing Officer, DIEGO India; Hitu Chawla, CMO, Microsoft India; Kashyap Vadapalli Chief Marketing Officer & Business Head, Pepperfry; Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance Company Limited; Nipun Kaushal, Chief Marketing Officer- Marketing & Corporate Communications, PNB MetLife India Insurance; Nitin Pai, CMO and Chief Strategy Officer, Tata Elxis; Naiyya Saggi, Founder, BabyChakra; Pallavi Singh, Director Marketing, BMW India; Prasanna Rai, Vice President and Chief Marketing Officer, Wipro Consumer Care and Lighting ; Ramakant Khandelwal, Chief Marketing Officer, PAYBACK India; Tarun Bhagat, Brand Director-Pepsi ,Gatorade and Aquafina, PepsiCo; Virat Khullar, Assistant Vice President & Group Head – Marketing, Hyundai; Vandana Chamaria, Head of Business Marketing, Google; and Udit Malhotra, Head of Marketing, MG Motor India are the other jury members. The Maddies 2020 has become a grand event for the companies in these modern days.
The companies who earned gold from “The Maddies 2020” will have the chance to increase their business even in this crisis period. This also indicates an increase in the number of companies these days.