The Body Shop India, the ethical, original and natural beauty brand based in the United Kingdom, celebrated its 15th anniversary in India. A trailblazer in sustainable and fair-trade beauty, The Body Shop opened in India in June 2006 and has been a pioneer in bringing the best of beauty, made sustainably with fair-trade ingredients from around the world.
Cruelty Free and 100% Vegetarian, The Body Shop is the largest international beauty retailer in India with 200 stores across the country and servicing above 25,000 pin codes through its online store.
Started in Brighton in 1976, by the late Dame Anita Roddick, The Body Shop is a leader in the ethical, green beauty movement. With a history of promoting local communities through its bespoke CFT Community Fair Trade) program, The Body Shop takes its ingredients, accessories and packaging from over 30 CFT partners across the globe. The brand has a strong link to India with three of its global CFT partners based in India.
The brand’s latest Indian CFT partnership was formed in 2019 with Bengaluru based Plastics for Change, launching the world’s first fair trade recycled plastic packaging, created from recyclable plastic waste collected by waste collector communities in South India.
As a brand with activism at its core, The Body Shop India has also continuously supported local causes and initiatives in the market driving awareness and fundraising for different community projects that are in line with its values.
Championing its founder’s legacy of doing business as a force for good, the brand has a lot of seminal campaigns to its credit such as Stop Violence in the Home (2007- 13), Forever Against Animal Testing (2017), Support Her Education (2014-16) and Rebuilding Bio-Bridges (2017).
Most recently, the brand donated over INR 35 lakhs to the female waste picker community struck by the Covid-19 pandemic, through Project NARI (Nutrition, Ability, Retraining, Inclusion) in 2020-21. For its End Period Shame campaign started in April 2021, the brand is associating with CRY (Child Rights and You) to raise awareness about menstrual taboos as well as raise money for community period projects in lower privileged communities hit by the COVID-19 pandemic.
In these times of great environmental and social inequity, businesses with purpose are required with greater reason.