According to the research for more than 6000 years soap has existed in this world and the 19th-century soap bar came into existence. Nowadays soaps are launched in various sizes and shapes. It is available in two different forms like liquid, and bar. There are many varieties of soap-like beauty soap, medicated soap, toilet soap, and many others. There are varieties of prices that put to the soaps from Rs 10 to even Rs 200 per piece. Across the country, they are available at most retail, and online stores. Liquid soap is a new format that has been around for about 100 years. The hospitality sector prefers this product in large quantity than others.

The Liquid soap is very easy to use, the addition of moister to avoid dry hands, its scent, and it also helps the sink area tidy makes it more demandable for urban class. But for rural cost due to high-price, they don’t prefer the products. Soap sheets, popularly know as paper soaps are sold mainly to travelers. The minimum price is Rs 4 for a pack of 10 paper soap strips. This is pocket friendly since they are only for one-time use. Report Linker report segments the Rs 20000 Indian soap market based on the form which are liquid, and solid, application which is laundry, kitchen, personal, novelty, perfumed, beauty, medicated, others, distribution channels like store-based and non-store based, company, and region. The beauty soap has 50% which is about the largest share in the market share according to the report. There is also growth in medical soap in India due to its benefit for various skin which was understood by many people. After the outbreak of the COVID pandemic, the protocol of us being clean and healthy came into importance in the nation which has benefited the soap-making industry in India. This results in an increase in shares by more than Rs 32000 crores by FY26. Hindustan Unilever which covers Lux, Lifebuoy, Dove; ITC that covers Fiama Di Wills, Vivel, Superia; Godrej Consumer Products that covers Cinthol, Godrej No.1; Reckitt Benckiser that cover Dettol; among others is some of the dominant brands in the nation or maybe in the world. This year became a new starting point for every industry. The demand for the soap has increased to sustain the hygiene and clean environment to prevent the contamination of the virus.

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