Tata is expanding its health portfolio in the packaged beverage category to meet consumer needs. New suggestions have been developed with beneficial ingredients known to help boost immunity and overall health.
They have introduced two new products – TATA Tea Tulsi Green and TATA Tea Gold Care – and reformulated Tetley green tea with vitamin C. Tata Tea has a rich heritage of over 30 years and is known for nurturing local tastes and preferences in various regions. Two new products on offer combine the freshness of daily tea with the goodness of Indian herbs known for their health benefits.
TATA Tea Gold Care contains a blend of five natural ingredients that ensure health and wellness in every glass. It contains the immunity-boosting goodness of tulsi and other local ingredients, ginger, cardamom, mulethi, and Brahmi, which not only make the perfect cup of masala tea but also offer certain health benefits.
TATA Tulsi Hijau Tea is a mixture of green tea and real tulsi leaves. Tulsi is traditionally known best for boosting immunity, and green tea does have many health benefits. The two have been put together to create a product that feels and feels great. This blend is made with the consumer’s preference for using local ingredients in mind along with the homemade mix in their regular cup of tea. This is becoming more and more relevant in today’s world as consumers increasingly value authentic ingredients in food and beverages without compromising their taste.
Tetley, the second-largest tea brand in the world, offers Tetley Green Tea which is an excellent source of antioxidants that are known to have various beneficial effects on health. Now the Tetley green teabag range in India has been reformulated with added vitamin C and is being revitalized as the Tetley green tea immune system. Hence, Tetley Green Tea Immune has all the benefits of green tea which is rich in antioxidants and added vitamin C, which helps maintain the immune system. Tetley Green Tea Immune is available in four attractive flavors such as Classic, Lemon & Honey, Ginger Mint & Lemon, and Mango which helps to rejuvenate every sip.
They expanded their wellness offering in the beverage portfolio by introducing two attractive choices for our Tata Tea brand – Tata Tea Gold Care and Tata Tea Tulsi Green and the launch of Tetley Green Tea Immune. During the pandemic, consumers show a significant preference for reliable health and wellness products. Tata Tea and Tetley are well-known brands in the tea segment. With this new offering, consumers will receive high-quality tea, as well as the added benefits of natural ingredients and vitamin C. Consumers can also purchase these options from the comfort of their own homes via an e-commerce platform.