The Minimalist aims at 2.5X Growth by FY 24-25 with strategic focus on global expansion and Creative Tech

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The Minimalist aims at 2.5X Growth by FY 24-25 with strategic focus on global expansion and Creative Tech
  • The inventive solutions agency successfully forays into the domestic markets with a presence in Delhi & Bangalore. This year, it broadened its global reach with clients in United States, the United Kingdom, the Middle East, and Indonesia
  • With the moves of domestic and international expansion, the strength of The Minimalist team to reach 250 employees from the current 170 with senior and maximum hiring specifically in the creative tech, media and design category

Mumbai, September 26, 2023: The Minimalist, known for its inventive solutions, is expanding globally to push the boundaries of creativity and technology with its steadfast commitment to investing in top-tier creative and engineering talent and expansion plans. They are actively forging new business relationships in the thriving tech hubs of Delhi and Bangalore and the international landscapes of the United Kingdom, the United States of America, Indonesia and the Middle East, with an unwavering focus on fostering creativity through technology.

The Minimalist has made notable investments in hiring creative talent and has created significant strides in this direction, boasting a team of over 40 people in the agency’s expert creative tech and experience design wing. The Minimalist is committed to creating cutting-edge, Generative AI-driven solutions that transcend conventional design norms. To further bolster its ranks, the agency is already in the works to recruit talent from esteemed institutions such as IIT Bombay and other top Indian Design and engineering colleges, ensuring a continuous stream of fresh perspectives and technical prowess. Also, with a dedicated focus on market expansion, the Minimalist is all set to increase the resource strength to 250 professionals by the end of the next fiscal year.

Chirag Gander, Co-Founder of The Minimalist, stated, “Embracing the culture of Inventiveness, we are poised to unfold a new chapter of growth with a charted vision to amplify our creative tech solutions and presence across the international market. In the last couple of years we have received great traction from the work that we have been doing in the international markets and now is the time to formally take it to the next level. Our commitment to crafting authentic narratives remains unwavering as we reach the UK, the US, and The Middle East with our services. Alongside, initiatives and IPs like Authenticons & Hackathons are a testament to our dedication to shaping a future that intertwines technology, creativity, and design”

Sahil Vaidya, Co-Founder of The Minimalist, expressed his enthusiasm for the agency’s strategic direction: “At The Minimalist, we firmly believe that the intersection of creativity and technology is where true innovation flourishes. Our investment in creative tech is a testament to our commitment to pushing the envelope and delivering groundbreaking solutions to our clients. Since 2023 our intentions of broadening the base of The Minimalist have attracted some amazing brands internationally as well. With our central team based out of India, we have bagged some spectacular brand and corporate mandates in the UK, the US, Indonesia and the Middle East. As we advance, we plan to focus equally on the international business mandates and with that project a 2.5X growth for the agency by the end of FY 24-25.”    

The agency’s commitment to marrying creativity with technology has borne fruit, as evidenced by its remarkable growth trajectory over the past few years. Building on this success, The Minimalist has set a bold target to achieve 2.5 times its current size within the next financial year, a testament to its unwavering ambition and innovative approach.

The creative agency has already fostered more than 200 Indian and international brands, including Coca-Cola, MTV, Cipla, ICICI Prudential, HDFC bank, Google, L’Oreal, Airtel, Blue Star, HCL, Tata Cliq Luxury and Schwarzkopf that demonstrates the agency’s continued strong international presence.

The Minimalist’s journey of technological exploration and creative innovation is poised to leave an indelible mark on the industry, and the agency’s commitment to cultivating top-tier engineering talent is a testament to its dedication to pushing boundaries, fostering innovation, and delivering transformative design solutions. The agency aims to tap into fresh opportunities, collaborate with visionary clients, and contribute to the evolving design and technology landscape.