Mumbai, December 2025: The Ordinary just got a whole lot closer. The cult-favourite skincare brand has partnered with Zepto, unlocking ultra-fast delivery for its most loved formulas and the duo kicked things off with a bold billboard takeover across Mumbai.
Towering over the city’s busiest routes, the creatives spotlight a simple truth: you don’t need 10 steps – you just need The Ordinary, delivered in 10 minutes. The campaign blends The Ordinary’s no-nonsense approach to skincare with Zepto’s promise of speed, making high-performance routines easier than ever for today’s on-the-go consumer.
With this launch, customers can now get The Ordinary delivered to their doorstep in minutes, bringing science-backed skincare into the instant-delivery era.
The collaboration marks a new moment for beauty in India- convenience meets credibility, simplicity meets speed, and good skin is now just… a few taps away.
