Mumbai, India | April 13, 2026: The Other Circle (TOC), a Mumbai-based PR and marketing communications firm, marks 13 years of operations with a refreshed brand identity and an expanded mandate, signalling its evolution into a more integrated, 360-degree communications partner. The new identity reflects this shift. Built around the idea of fluidity and continuity, the logo draws from an infinite loop, representing communication as an ever-evolving, ongoing process, an essential pillar to today’s dynamic business landscape. It marks a move towards a more adaptive, future-facing, and premium positioning for the company as it enters what it describes as its “teenage phase”, one defined by sharper identity and clearer direction. This evolution is accompanied by a significant expansion across capabilities, verticals, and infrastructure.
At an infrastructure level, TOC has moved from a 30-seat studio to a 3,500 sq. ft. office space in Santacruz, Mumbai, designed to enable scale and collaboration. The space includes multiple meeting rooms and an alfresco workspace terrace, reflecting a more structured and future-ready way of working.
Reflecting on the milestone, Aakanksha Gupta, Founder and CEO, The Other Circle, said: “Turning 13 feels a little like entering our teenage years. There is more self-awareness, more confidence, and a much clearer sense of identity. What has defined our journey is our ability to understand India as it is, not as a single market, but as a constantly evolving cultural landscape. That understanding has shaped how we’ve grown, not just in scale, but in the kind of role we play for our clients today.”
TOC has broadened its service offering beyond traditional PR, building towards a more integrated communications ecosystem. This includes the launch of Cavalry Media, its entertainment-focused vertical, alongside expanded capabilities across crisis management, influencer engagement, and integrated marketing campaigns. The company is also investing in new-age services such as AI-led communications intelligence, LLM visibility, and Answer Engine Optimisation (AEO), aligning with how brand discovery and communication are rapidly evolving.
Adding perspective, Anuraag Gupta, Co-Founder and CFO, The Other Circle, said: “We started from the ground up, with a small team and limited resources, and built this step by step. Every phase, whether it was growth, uncertainty, or recalibration, has shaped how we operate today. This expansion, across both space and capabilities, reflects the kind of organisation we are building, one that combines creativity with discipline and is designed to scale with clarity.”
TOC has grown from a boutique setup into a multi-sector communications partner, working with over 500 clients across 70+ cities and a team of 60+ professionals. Its portfolio spans industries including lifestyle, entertainment, education, wellness, art, culture, and hospitality, with clients such as Hyperlink, Aditya Birla Group, Mahindra Rise, British Academy of Film and Television Arts (BAFTA), BhaDiPa, DY Patil Hospital and College Pimpri, JBCN Education, and FLAME University, alongside new-age brands like Two Brothers Organic Farms (TBOF), Hyphen, mCaffeine, and Amrutam.
At the core of this journey is TOC’s ability to interpret India’s evolving cultural landscape, working with legacy brands looking to stay relevant, international brands navigating the complexity of the Indian market, and new-age brands building credibility as they scale. This is complemented by a strong understanding of youth culture, digital behaviour, and shifting consumption patterns, along with deep expertise in reputation and crisis management.
From its early roots in hospitality PR, TOC today operates at the intersection of strategy, creativity, and storytelling, spanning founder-led narratives, cultural properties, and new-age brand building.
As it enters its next phase, TOC will continue to deepen its strategic capabilities, invest in talent, and build a communications ecosystem designed for longevity, cultural relevance, and the evolving needs of modern brands.
Instagram Link to the new office launch: https://www.instagram.com/reels/DXD7BvbMUnF/
