The Pros & Cons of Robo-Advisors in Wealth Management

The Pros & Cons of Robo-Advisors in Wealth Management
The Pros & Cons of Robo-Advisors in Wealth Management


In the evolving landscape of wealth management in India, a new development has been the entry of robo-advisory: a form of automated, algorithm-driven investment and financial planning service. Robo-advisory firms in India, such as Zerodha, Upstox, Shoonya by Finvasia, Groww, among others, offer a range of products for investments like stocks, mutual funds, bonds, and exchange-traded funds (ETFs). Robo-advisory combines advanced software algorithms, ML and AI, which can lead to better decision-making, providing critical investment advice and portfolio management services.

The dynamic world of investing and trading has presented several opportunities for people to participate in India’s financial markets, and robo-advisory firms are growing in popularity with an increasing investor base that although may lack adequate financial literacy, but nonetheless seeks cost-effective wealth management. Here, we explore the pros and cons of robo-advisors in India’s wealth management landscape:


Affordability: Devoid of human intervention, robo-advisors in India typically charge lower fees than traditional financial advisors. This is because they are automated and can additionally help investors overcome biases that can lead to poor investment decisions.

Accessibility: Robo-advisors are accessible to investors of all levels of experience and wealth. There are no minimum investment requirements, and investors can access their accounts and make changes 24×7. Moreover, robo-advisors can help investors diversify their portfolios across asset classes and sectors.

Personalisation: In the face of market volatility, robo-advisors can help investors invest in a disciplined manner. Robo-advisors use algorithms to create personalised investment portfolios based on each investor’s individual risk tolerance, financial goals, and time horizon. This means that investors can be confident that they are investing in a way that is right for them.

Transparency: By allowing investors to see exactly where their investments are being made, robo-advisors ensure transparency in wealth management, making investors aware of any charges while keeping them informed of various investment strategies.

Convenience: Convenience and ease-of-use are some of the most significant benefits of robo-advisors, enabling investors to sign up and start investing in minutes. Such platforms automate tasks such as portfolio rebalancing and tax-loss harvesting, making it easy for investors to stay on track with their financial goals.


Limited human interaction: Robo-advisors do not offer the same level of human interaction as traditional financial advisors. This can be a disadvantage for investors with more complex financial needs or investment goals.

Limited investment options: The investment options available with robo-advisors may be limited, as they are typically focused on passive investing strategies. Robo-advisors may not be able to provide personalised advice for tax planning or estate planning.

Technical glitches: Robo-advisors are computer programs, and as such, they are susceptible to technical glitches. This could lead to disruptions in service or even losses for investors. They may not be suitable for investors with complex financial products, such as derivatives or insurance.

Regulatory framework: The regulatory framework for robo-advisory in India is still evolving. This means that there may be some uncertainty or ambiguity around the legal rights and protections of robo-advisory clients.


Robo-advisory is a new and emerging technology, and it is important to weigh the pros and cons carefully before deciding whether or not to use a robo-advisor. It is imperative for investors to do thorough research and compare different robo-advisors before making a choice. A dive into the security and data privacy practices of robo-advisors may also be beneficial in safeguarding the interest of investors. Robo-advisors can be a good option for investors who are looking for a low-cost, convenient, and personalised investment solution. However, it is important to choose a robo-advisor that is reputable and regulated, and to understand the limitations of robo-advisory before investing.