The broking industry in India has undergone a radical transformation in the last few years, thanks to the emergence of fintech companies that offer zero brokerage trading. These platforms allow investors and traders to buy and sell stocks, derivatives, mutual funds, and other financial products without paying any commission or fees to the broker. This has resulted in significant cost savings, increased accessibility, and enhanced customer experience for the users. In this article, we will look at some of the leading zero brokerage platforms in India and how they are disrupting the traditional broking model:
1. Shoonya by Finvasia
Shoonya by Finvasia is a groundbreaking zero brokerage platform that has redefined the way investors and traders participate in financial markets by offering zero brokerage trading across multiple segments, including equities, commodities, and currencies. By eliminating brokerage fees, the platform empowers investors to execute trades without worrying about excessive costs, making it an attractive option for both seasoned traders and novice investors. Shoonya by Finvasia has thus democratized access to financial markets and enabled more people to invest and trade with ease and confidence.
Beyond its zero brokerage feature, Shoonya by Finvasia provides users with access to advanced trading tools and a user-friendly interface, enhancing their overall trading experience. The platform’s comprehensive research and market insights enable users to make informed decisions and optimize their investment strategies. Shoonya by Finvasia also ensures transparency and security of its users’ data and funds, adhering to the highest standards of compliance and regulation. Shoonya by Finvasia is available as a web-based platform, a desktop application, and a mobile app, giving users the flexibility and convenience to trade from anywhere and anytime. By combining zero brokerage, cutting-edge technology, and superior customer service, Shoonya by Finvasia has established itself as a leading fintech player in India’s dynamic broking industry.
Zerodha is one of the largest stock broking platforms in India. The company pioneered the concept of discount broking in India by offering intraday and F&O trading at flat Rs 20 per trade, with zero brokerage for equity delivery and direct mutual funds. Zerodha also offers a suite of modern investment platforms such as Kite (web and mobile trading platform), Coin (direct mutual fund platform), Console (backoffice and reporting platform), Varsity (online stock market education portal), and TradingQ&A (online trading and investment community).
Upstox is another leading discount broker in India. The platform offers zero brokerage for equity delivery and Rs 20 per trade for intraday and F&O segments. It also offers a range of investment products such as mutual funds, digital gold, IPOs, NPS, and bonds. Upstox has a user-friendly web and mobile trading platform with features such as charting tools, indicators, watchlists, alerts, and scanners.
4. Angel One
Angel One is a discount broker that has recently adopted the zero brokerage model for equity delivery segment. The investment platform charges a nominal fee of Rs. 20 per trade for intraday and F&O segments. It provides a comprehensive platform for investing in stocks, mutual funds, IPOs, insurance, loans, and more. Angel One has a web-based platform, a desktop app, and a mobile app that offer features such as live market updates, research reports, portfolio tracker, robo advisory, and ARQ Prime (an AI-based investment engine).
Groww is a fintech startup that started as a direct mutual fund platform and later expanded into stock broking. Groww charges zero brokerage for equity delivery segment and flat Rs. 20 per trade for intraday and F&O segments. Investors can explore multiple products such as digital gold, US stocks, IPOs, fixed deposits, and ETFs on the platform. Its simple and intuitive web and mobile platform enables users to invest in a few clicks. Groww also provides educational content, blogs, videos, podcasts, and newsletters to help users make informed investment decisions.
The zero brokerage revolution in India has not only been driven by the innovation and competition among the fintech companies, but also by their operational excellence and sustainability. Only a handful of fintechs in this space have been able to achieve proof of operations over a decade, demonstrating their ability to adapt to the changing market conditions and customer preferences. Platforms like Shoonya by Finvasia, Zerodha, Upstox, Angel One, and Groww have not only offered low-cost, high-tech, and user-friendly platforms for investing and trading, but also ensured their long-term viability and profitability. The zero brokerage model is likely to grow further as more users adopt online platforms for their financial needs, and these platforms will continue to lead the way with their innovation and performance.