Mumbai, November 12, 2026: This Diwali, Zurich Kotak General Insurance is putting the everyday festive hero in the spotlight with a festive campaign Car Ka Diwali Bonus, that rewards cars with a little care of their own.
While most Diwali preparedness goes into homes, outfits and shopping lists, one essential festive companion often gets overlooked is the car. From shopping runs and family pick-ups to every last-minute errand, it keeps the celebrations moving.
With Car Ka Diwali Bonus, Zurich Kotak General Insurance is inviting consumers to celebrate the vehicle that powers their festive plans. The campaign is built around a light-hearted, relatable creative idea: a car calls Zurich Kotak to vent about the endless Diwali duty it has been handling, only to be surprised with a special Diwali bonus – a complimentary car wash – for being a constant companion through everyday journeys and festive celebrations alike.
As part of the campaign, Zurich Kotak General Insurance has teamed up with Hoora Autocare to extend that thought into consumer participation on Instagram. Users can enter by commenting “CAR BONUS”, giving their car a chance to win its very own Diwali treat.
While Zurich Kotak is rewarding its existing customers by extending complimentary Car Care services, the brand is also running a contest on Instagram, where lucky winners will receive a complimentary car care turning a simple social interaction into a rewarding brand experience. The campaign blends humour, cultural relevance and everyday insight to create a Diwali narrative that feels both timely and shareable, while reinforcing Zurich Kotak General Insurance’s association with care for car owners.
At a time when festive marketing is crowded with offers and emotional storytelling, Car Ka Diwali Bonus stands out by finding a fresh, platform-native way to connect with consumers through a familiar truth, a playful brand voice and a reward that feels instantly relevant.
About Zurich Kotak General Insurance:
Zurich Kotak General Insurance Company (India) Limited ((Zurich Kotak General Insurance) is a 70:30 joint venture between Zurich Insurance Group and Kotak Mahindra Bank. The company adopted its new name in August 2024, following Zurich Insurance Group’s acquisition of a 70% stake in Kotak Mahindra General Insurance Company Limited. Originally established in 2015, Zurich Kotak has evolved into one of the youngest and fastest-growing non-life insurance firms in India. The company offers a comprehensive suite of non-life insurance products in Retail and Commercial segments designed to meet the evolving needs of individuals, families, and businesses. Backed by the global legacy of Zurich and the trusted brand of Kotak, the company is committed to building a modern, technology-driven insurance franchise that delivers reliable protection and long-term value, which supports India’s growing insurance penetration and financial resilience
