TikTok and Universal Music unveil an expanded global alliance

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TikTok, the Chinese short-video making app has partnered with Universal Music Group (UMG) intending to encourage innovation and bring joy. The agreement offers equal compensation for recording artists and lyricists and greatly extends and strengthens the current relationship between companies, encouraging the creation of new creative experiences and the opportunity to forge deeper connections between fans and the artists and music they love.

TikTok users will be more motivated than ever to express themselves through music, soundtrack their video creations with songs about which they are passionate, and create communities around artists and music-centered culture through this agreement which covers recorded music from artists at UMG labels and composers with Universal Music Publishing Group (UMPG). Additionally, the businesses have vowed to experiment with innovative new features. Users of TikTok will now be able to add clips from UMG’s complete music library, spanning the legendary labels, composers, and global territories of the organization.

With the common aim of creating new music experiences and features, UMG and TikTok will now collaborate more closely than ever to encourage ambitious creativity, innovation, and collaboration. Driving new and deeper fan links, this arrangement provides the recording artists and songwriters with reasonable compensation, as well as a promise to produce industry-leading instruments, A&R perspectives, and models needed to advance their careers. This partnership sets an industry-wide example of the appreciation, respect, and compensation of social media firms for music artists whose songs are instrumental to their platforms. They are looking forward to working together to provide our songwriters with support and opportunities.

Through working together to help attract music lovers to TikTok, TikTok enters a new age with UMG and UMPG to continue promoting artists and composers. In producing chart hits, the platform has been a driver, and licensing the world’s largest track catalog will continue to inspire the audience. UMPG is a source to help new talent emerge and to re-introduce legacy acts to a new audience.

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