Mumbai, 4th August 2026 – Apostrophe Ventures, the integrated communications consultancy, has been appointed as the corporate and brand communications partner for Tilaknagar Industries Ltd. (TI), one of India’s leading alcoholic beverage companies. This prestigious mandate was won following a multi-agency pitch process.
As part of the mandate, Apostrophe Ventures will lead Tilaknagar Industries’ integrated corporate communications and PR programme, with a focus on strengthening the company’s corporate reputation, executive visibility, financial communications, thought leadership and strategic media engagement. The partnership will also encompass corporate social media strategy to build a cohesive narrative across mediums.
The appointment comes at a defining phase in Tilaknagar Industries’ growth journey as the company continues to strengthen its premium portfolio, expand its national footprint, deepen its market leadership and shape the next chapter of premium Indian spirits. This new dynamic and confident play for the future will be supported by innovative and impactful campaigns. The Apostrophe Ventures team will also manage their flagship brands including Mansion House and Imperial Blue to ensure their category leadership is solidified across the country.
Ameya Deshpande, Chief Strategy Officer, Tilaknagar Industries, said: “As Tilaknagar Industries continues its growth trajectory, corporate communications is going to play an increasingly important role. We have always believed in consistency and have built a solid reputation but we felt the need for an agency partner who would elevate this function. The Apostrophe Ventures team demonstrated deep experience, a strong understanding of the industry, our business and our ambitions and I am delighted to work with such an experienced and committed team and leadership.”
Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, adds, “Our brands are the pillars of our success. The importance of communicating a modern and compelling brand story for an iconic brand like Mansion House and the power of a newer addition to our portfolio Imperial Blue is a strategic imperative. In a cluttered environment with highly fragmented media, Apostrophe Ventures innovative thinking stood out as did their ability to execute meticulously. I am proud to partner them.”
Commenting on the partnership, Ameer Ismail, Founder, Apostrophe Ventures, said: “Tilaknagar Industries has one of the most compelling growth stories in the Indian alcobev sector today. It is a dynamic company with strong brands, an ambitious leadership team, an audacious vision and has great values at its core. We are delighted to partner with them at this pivotal stage and craft and communicate a new positioning narrative that reflects this ambition and opens up new possibilities through our work.”
The mandate will be led by Apostrophe Ventures’ senior leadership team, bringing together expertise across corporate reputation, media relations, executive positioning, digital communications and integrated storytelling.
Founded by Ameer Ismail after nearly 3 decades of building some of India’s most admired brands and businesses, Apostrophe Ventures partners with organisations to create integrated reputation strategies spanning corporate communications, public relations, digital influence, executive positioning and strategic counsel.
The Tilaknagar Industries mandate further strengthens Apostrophe Ventures’ growing portfolio of clients across corporate, consumer and emerging business sectors.
About Tilaknagar Industries
Tilaknagar Industries is one of India’s leading alcoholic beverage companies, with a rich legacy spanning over 90 years. Founded in 1933 by Shri Mahadev L. Dahanukar as Maharashtra Sugar Mills, TI has, over the years, transformed into a major player in the India Made Foreign Liquor (“IMFL”) industry. Under the leadership of Shri Amit Dahanukar, TI has further strengthened its leadership across categories with ‘Millionaire’ brands like Mansion House Brandy, Imperial Blue Whisky and Courrier Napoleon Brandy. The Company also has a strong presence across Rum and Gin through Madiraa Rum & Blue Lagoon Gin. Further, with a strong focus on premiumization, ‘House of TI’ – the Company’s luxury vertical – is anchored by Monarch Legacy Edition, its first luxury brandy, and Seven Islands Pure Malt Whisky, an Indo- Scottish premium whisky. ‘House of TI’ also includes an investment arm that supports India’s emerging craft spirits players.
Website: https://www.tilind.com
About Apostrophe Ventures
Apostrophe Ventures is a modern global communications consultancy and enablement platform that helps brands build trust, reputation, and enterprise value through integrated strategy, creativity, and influence. The firm combines senior leadership with agile specialist networks and AI-enabled capabilities to deliver clear, outcome-driven solutions across strategic communications, brand experience, reputation management, and stakeholder engagement. Built on the belief that clarity is a competitive advantage, Apostrophe Ventures brings together consulting, creativity, and connections in one seamless model, enabling organizations to navigate complexity, strengthen their narrative, and create lasting business impact.
Website: https://www.apostropheventures.in
