11 th May 2026, Hyderabad, India Art Of Time announces the inauguration of its fourth TimeVallée boutique in India, marking its entry into Hyderabad, one of the country’s fastest growing luxury markets and a key contributor to national GDP. This new destination is brought to life by Art of Time, TimeVallée’s trusted retail partner in India, building on the existing network of three boutiques across key cities.
Located in the Jubilee Hills of Hyderabad, the street-facing boutique occupies a 237 sqm area and provides a differentiating and immersive experience. The clientele is welcomed by a striking entrance that blends authentic stone veneer with TimeVallée’s distinctive design DNA. Inside, TimeVallée’s refined aesthetic shines through the iconic watchband‐inspired marquee and golden tubes set against warm champagne tones, merging heritage details with contemporary lines.
An elevated setting hosts eight prestigious Maisons: Baume & Mercier, Cartier, Grand Seiko, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, and Tag Heuer.
Each Maison is presented in an individually branded space that enhances its uniqueness, with boutique advisors on hand to offer visitors expert advice on the craftsmanship, history and distinctive features of each timepiece.
A VIP salon has also been designed to provide a private setting dedicated to personalised presentations for clients eager to enquire deeper into product details. In a novel development at TimeVallée, clients will now also be able to enjoy an outdoor Time Café nestled within a charming garden, a welcoming and elegant area where conversations can continue.
“Following the inaugurations of Mumbai, Bengaluru, and Chennai, the establishment of a presence in Hyderabad is of particular significance. It highlights our strong partnership with Art of Time and the pride we take in the success of our multi-brand retail concept in the highly demanding and advanced market of Hyderabad, a city renowned for its innovation and sophistication.” said Hélène Maslin, Deputy Chief Executive Officer at TimeVallée.
“Hyderabad has been on our radar for some time now. We’re seeing a clear shift in the market here with more informed clients, a deeper appreciation for craftsmanship, and a growing appetite for meaningful luxury. With this boutique, our focus has been to create an
environment that feels personal and engaging, where clients can explore watchmaking in a way that goes beyond just retail.” said Gaurav Bhatia, Co-founder & Director at Art of Time.
“At Art of Time, our approach has always been rooted in thoughtful curation and long-term relationships, both with our clients and our brand partners. This boutique reflects that philosophy, bringing together some of the finest Maisons in a setting that encourages discovery, conversation, and a deeper connection with watchmaking.” said Bharat Kapoor, Co-founder & Director, Art of Time.
With this new opening, TimeVallée and Art Of Time are responding to India’s growing appetite for fine watchmaking. Bringing together exceptional Maisons and passionate experts in a unique environment, the boutique invites both seasoned collectors and newcomers to experience the art of horology in a distinctly personal and inspiring way.
About TimeVallée
TimeVallée is a global multi-brand luxury watch retail concept offering a selection of the most prestigious watchmaking Maisons and a curated suite of experiences and services. TimeVallée boutiques are designed as immersive and entertaining spaces welcoming watch lovers and beyond to explore, learn and experience the wonders of watchmaking. Created in 2014 with headquarters in Switzerland, TimeVallée is operated by strategic partners in more than 50 boutiques all over the world.
Website: www.timevallee.com
Instagram: @timevallee
Official hashtags: #TimeVallee #HeritageAndBeyond #NotYourUsualWatchRetailer #LuxuryWatches
About Art of Time
Founded in 2015, Art of Time is India’s foremost luxury watch retailer, driven by a deep-rooted passion for horology and a commitment to elevating the watch-buying experience. The brand pioneered the ‘shop-in-shop’ concept boutique, setting a new standard for how luxury timepieces are presented and experienced. With a curated portfolio of the world’s finest watch brands, Art of Time blends immersive service, thoughtful curation, and global retail aesthetics. Over the past decade, it has earned the trust and loyalty of collectors and connoisseurs alike, becoming a benchmark in India’s luxury retail landscape.
Locations: Ahmedabad | Bengaluru | Chennai | Hyderabad | Mumbai | Noida | Pune
Website: artoftimeindia.com
Instagram: @artoftimeindia
Press Inquiries: [email protected]
