Titan Eye+ has struck an emotional chord with audiences this Father’s Day through its latest digital campaign, Papa, Chashma Yahan Hai, developed and produced by Collective Creative Labs (CCL).
Built around a simple yet relatable consumer insight, the film highlights the quiet care and everyday sacrifices of fathers through an object that is synonymous with many Indian households, a father’s missing pair of glasses. Serving as the storyteller, the glasses guide viewers through moments that showcase a father’s unwavering commitment to his family, while subtly reminding audiences that those who spend their lives looking after others often overlook their own needs.
The campaign encourages families to prioritise their fathers’ eye health through regular eye check-ups and vision care, aligning with Titan Eye+’s larger commitment to creating awareness around eye care through culturally relevant storytelling.
The film went live on June 19, 2026, ahead of Father’s Day, and has already garnered significant engagement, crossing 110 million views and 128,000 likes on Instagram.
The campaign also demonstrates an agile execution model, with the entire project completed within a week. From script lock to final delivery, the team worked against a tight timeline, with the film being shot on a Monday and delivered in time to launch on Friday night ahead of the occasion.
Developed and produced by Collective Creative Labs, Papa, Chashma Yahan Hai marks the fourth topical film created for Titan Eye+, reflecting an ongoing partnership built on insight-led storytelling and culturally resonant narratives.
The campaign underscores how brands can leverage familiar everyday moments to create meaningful emotional connections with audiences while delivering a relevant brand message.
