Digital campaign named ‘Proud to Be Me’ of Raga of Titan to celebrate the spirit of self-expression and inclusivity in the society. The brand tries to talk about how a person could nurture a relationship with his/her self and embrace themselves.
Raga of Titan has launched a digital campaign named ‘Proud to Be Me’ to celebrate the spirit of self-expression and inclusivity in the society. Through this campaign, the brand is trying to talk about how a person could nurture a relationship with his/her self and embrace themselves.
Titan Raga is a symbol of individuality, designed for the women who believe in her feminity and makes it her power. It is a reflection of the modern woman’s progressive perception of beauty and young generations’ way of carrying themselves through its unique aesthetic story. The campaign gives people an insight into the beauty of self-expression and confidence in oneself. The film makes a deep connection with the people by capturing the joyful art of dressing up.
The digital campaign begins by showing an individual dressing up elegantly in a saree and doing his make up with being comfortable in his skin. He continues to do his make up by putting on a delicate neckpiece and picking up his favorite Raga watch. The individual in the video adorns his favorite Raga watch by Titan with at most pride and confidence. The digital campaign captures the subtle nuances of gender fluidity. ‘Proud to be Me’ ends with showing the person excluding innate confidence and happiness as he takes pride in his beauty while accepting every bit of himself.
The marketing head of Titan watches Sirish Chandrashekar responded to the launch of the digital campaign ‘Proud to be Me’ that Raga as a brand had always celebrated one’s individuality and strength. Proud to be Me campaign mainly focus on cherishing one’s real self and taking pride in who we are. The group creative director of Ogilvy, Divya Bhatia responded to the launch of this campaign that in many ways she feels the campaign as a step forward in thought leadership. The world needs more inclusively, acceptance, and kindness. Begin with oneself and share it with the universe.